Our survey confirmed that Walmart was the most-shopped retailer for clothing and footwear over the past 12 months. Amazon is neck and neck with Target as America’s second-most-shopped retailer for clothing and footwear. That does not directly imply that Amazon is America’s second-biggest apparel retailer by sales, however, as shoppers’ average spend and frequency of purchase both factor into this metric.
Amazon also offers its own Elements line of products, only available to Prime members. The product line ranges from baby wipes to vitamins. The idea is that Amazon goes the extra mile of telling you exactly where the product came from. In the case of those wipes, I can tell you liquid inside is 97.9 percent pharmaceutical-grade purified water from the White Lick Creek Aquifer in Moorseville, Indiana.
Amazon announced that July 15, 2015, its 20th birthday, would be "Amazon Prime Day", with deals for prime members similar to those on Black Friday. That month Amazon Prime announced signed up Jeremy Clarkson, Richard Hammond, and James May, formerly of BBC's Top Gear, to begin working on The Grand Tour, due to be released in 2016. On July 13, 2016, Amazon Prime said customers placed 60 percent more orders worldwide on "Prime Day".
Amazon’s own AmazonBasics brand is putting out a new microwave that takes advantage of the new Alexa Connect Kit, which will also be made available to third-party device makers. The kit “includes a Wi-Fi and Bluetooth LE module that contains software — written and managed by Amazon — that automatically and securely connects to Amazon-managed cloud services.” There’s no actual microphone in here; the microwave connects to your Echo devices over Bluetooth.
In August 2005, Amazon began selling products under its own private label, "Pinzon"; the trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods. In March 2007, the company applied to expand the trademark to cover a more diverse list of goods and to register a new design consisting of the "word PINZON in stylized letters with a notched letter "O" which appears at the "one o'clock" position". Coverage by the trademark grew to include items such as paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry. In September 2008, Amazon filed to have the name registered. USPTO has finished its review of the application, but Amazon has yet to receive an official registration for the name.
Also in 2006, Amazon introduced Amazon Elastic Compute Cloud (Amazon EC2), a virtual site farm, allowing users to use the Amazon infrastructure to run applications ranging from running simulations to web hosting. In 2008, Amazon improved the service by adding Elastic Block Store (EBS), offering persistent storage for Amazon EC2 instances and Elastic IP addresses, and offering static IP addresses designed for dynamic cloud computing. Amazon introduced SimpleDB, a database system, allowing users of its other infrastructure to utilize a high-reliability, high-performance database system. In 2008, Amazon graduated EC2 from beta to "Generally Available" and added support for the Microsoft Windows platform.
Some of the best parts of shopping on Amazon are the wide selections and low costs, but those things can also make it difficult to root out what's really worth spending your money on before you've stretched your checkbook too thin. It can also be hard to tell which affordable options are similar (or better) in performance to their higher-priced competitors to save you some money. The huge selection and low costs can be a great advantage if you have the inside scoop needed to navigate them confidently — if not, it can be a huge drain on time scrolling through reviews and trying to parse out who means what they're saying.
This implies that growth in Prime membership will underpin Amazon’s expansion into clothing and footwear. However, Prime membership levels are already high in the US, suggesting that they could plateau in the coming years. Some 43% of those surveyed said that they already have a personal Prime membership and a further 21% said that they have access to Prime benefits through someone else in their household. So, Amazon may need to focus on driving up purchase frequency and average spend in order to support its market share gains.
Amazon probably isn’t the only reason Netflix (NASDAQ:NFLX) is spending $13 billion on content this year — but it’s one of the biggest reasons. The goal of Netflix’s content strategy is clear. Netflix wants to give subscribers everything they want — and more content they perhaps didn’t even know they wanted. That will drive subscriber growth and cement Netflix’s dominance in the space. From there, Amazon, Disney (NYSE:DIS), Facebook (NASDAQ:FB), and everyone else can play for second.
Amazon also created "channels" to benefit certain causes. In 2004, Amazon allowed customers to donate $5 to $200 to the campaigns of 2004 US presidential hopefuls, providing links that raised $300,000 for the candidates. Amazon has periodically reactivated a Red Cross donation channel after crises such as Hurricane Sandy, Hurricane Katrina, and the 2004 earthquake and tsunami in the Indian Ocean. By January 2005, nearly 200,000 people had donated over $15.7 million in the US.