For instance, Prime members who download the Whole Foods app can save up to 10 percent on select Whole Foods purchases just by scanning their smartphone at a Whole Foods register. Prime members also get discounts on digital services like FreeTime Unlimited, which costs $2.99/month for Prime members or $4.99/month for non-members. Throughout the year, Prime members also get exclusive discounts on Amazon hardware, which the online retailer recently refreshed.
In August 2007, Amazon announced AmazonFresh, a grocery service offering perishable and nonperishable foods. Customers could have orders delivered to their homes at dawn or during a specified daytime window. Delivery was initially restricted to residents of Mercer Island, Washington, and was later expanded to several ZIP codes in Seattle proper. AmazonFresh also operated pick-up locations in the suburbs of Bellevue and Kirkland from summer 2007 through early 2008.