Jeff Bezos' cash cow has certainly become a staple of the online marketplace. Amazon's (AMZN) market cap is currently around $1 trillion - one of the highest among the FANG giants (which include Netflix (NFLX) , Alphabet (GOOG) and Facebook (FB) ). And with over 100 million Amazon Prime members around the world, it seems as though Prime is showing no signs of stopping its global takeover. In fact, according to Bloomberg this week, the average Amazon Prime member spends over $1,400 per year.
"This teeny tiny waffle maker is small but mighty. For those rare instances when I'm craving a waffle or two, this very small appliance easily gets the job done and stays out of the way when it's stored. It's very easy to use and clean; just plug in and wait for the light, add your batter and close the iron. To clean, wait for the iron to cool down, then wipe with a damp cloth and you're done." — Melanie Winer
Prime members are responsible for pushing Amazon up the “most-shopped retailer” ranking. Among Prime members, Amazon is by far the leading retailer for clothing and footwear, as measured by number of shoppers. This is balanced out by Amazon ranking relatively low among those with no access to Prime: in fact, Amazon is just the seventh-most-popular retailer among those who do not subscribe to Prime.
Another potential growth area for Amazon is it advertising business. The company is expected to grab 4.1% of the total domestic digital ad spend this year to move into third-place behind Google (GOOGL - Free Report) and Facebook (FB - Free Report) , according to an eMarketer report. Amazon only claims a tiny percentage of ad dollars compared to its peers, but the e-commerce firm is projected to see its share of U.S. digital ad spending climb to 7% by 2020 to hit $10.92 billion.
On July 15, 2015, to commemorate its 20th birthday, Amazon celebrated "Amazon Prime Day", which Amazon announced would feature deals for prime members that rivaled those on Black Friday. Also that month Amazon Prime announced that it would be signing Jeremy Clarkson, Richard Hammond, and James May, formerly of BBC's Top Gear, to begin working on The Grand Tour, due to be released in 2016. On July 13, 2016, Amazon Prime said customers placed 60 percent more orders worldwide on "Prime Day".
In March 2014, Amazon announced an increase in the annual membership fee for Amazon Prime, from $79 to $99. Shortly after this change, Amazon announced Prime Music, a service in which members can get unlimited, ad-free streaming of over a million songs and access to curated playlists. In November 2014, Amazon added Prime Photos, which allows unlimited photo storage in the users' Amazon Drive (though only some raw photo files count as photos). Amazon also began offering free same-day delivery to Prime members in 14 United States metropolitan areas in May 2015.