Given all the benefits, there really aren't that many cons to an Amazon Prime membership that don't come around to the price. But that price keeps rising, and may be a hefty cost for shoppers if they don't frequently purchase items online. At $119 per year, it is worth examining how many benefits you will actually use with a membership to see if it is worth the expense.
Social commerce is heating up as Instagram launches Shopping tags in Stories and a dedicated Shopping channel in Explore, while Pinterest opens up Shop the Look pins and hits 250 million monthly users. The feature should mesh well with Snap’s young and culture-obsessed audience. In the U.S., its users are 20 percent more likely to have made a mobile purchase than non-users, and 60 percent more likely to make impulse purchases according to studies by Murphy Research and GfK.
“I think, effectively, you have a company that has conspired with about a billion consumers and technology to destroy brands,” argued Scott Galloway, a founder of business research firm now called Gartner L2 and a professor of marketing at New York University Stern School of Business, in a presentation last year. “Their attitude is that brands have, for a long time, earned an unearned price premium that screws consumers.”
A meaningful 18.8% of Amazon apparel shoppers are interested in trying the retailer’s still-new private-label fashion ranges. Just 12% think that the website could be made easier to browse, indicating that the majority of the site’s apparel shoppers are satisified with the Amazon Fashion shopping experience. Younger consumers we surveyed registered higher-than-average responses to each of the statements below, reflecting a higher level of interest in trying new Amazon Fashion products and services.
"Can't say enough great things about this cast iron skillet. It heats evenly and consistently on the stove top, and has zero issues with tossing it directly in the oven or broiler. I use it for roasted chicken, bacon, roasted potatoes, frittatas, eggs, steak, and sauteing veggies. It's also super easy to clean, which is something that scares people away from cooking with cast iron. It's also on Prime." — Stephanie Asymkos
Amazon’s launch of several apparel private labels over the last couple of years is one sign that it is serious about growing its share of the fashion market. Our survey found that a significant number of Amazon Fashion shoppers have already bought something from one of its still-new private-label ranges and that even more shoppers are interested in trying those ranges:
My favorite way to make sense of what's great on Amazon is by getting recommendations from friends. As a result, I decided to ask my colleagues at Business Insider about the best things they bought on Amazon from under $25 — in the hopes of finding some new things to try without wasting time or money discovering them. Hopefully, they're as helpful to you as they were to me.
For Amazon, those word searches by consumers allow it to put its private-label products in front of the consumer and make sure they appear quickly. In addition, Amazon has the emails of the consumers who performed searches on its site and can email them directly or use pop-up ads on other websites to direct those consumers back to Amazon’s marketplace.
The Ring Stick Up Cam will be offered in both wired and battery-powered configurations — both for $179.99. The Stick Up Cam can be used both indoors and out, according to Amazon, marking Ring’s first cameras designed for both environments. They can integrate with the Ring Alarm when used inside the house. The wired variant is up for preorder starting today, with the battery Stick Up Cam due to arrive in December. Both offer 1080p video, night vision, motion detection, and IPX5 water resistance.
Amazon discloses few metrics on its performance in apparel. Since one indicator of that is number of shoppers, we asked survey respondents who had bought clothing or footwear in the past 12 months if they had bought apparel on Amazon during that time. We also asked apparel shoppers if they think they are likely to buy clothing or footwear on Amazon in the next 12 months. Respondents were required to choose either “yes,” “no” or “cannot remember” (“don’t know” for the next-12-months question) as their answer.
A.: Yes. Amazon recently began experimenting with making some purchases eligible only Prime members. For instance, popular video games such as FIFA 16 can only be purchased from Amazon if you're a Prime subscriber. Similarly, earlier this year when Amazon restocked its Nintendo Switch inventory, the console was only available for Prime members. This may be a sign of things to come where Amazon becomes more like Costco or Walmart, requiring membership before you can shop.
Seems like for Prime membership, you should have access to more titles than are available. Often I get blurred/ pixelated video for several minutes, with great internet speed. For those reasons I often find myself using another service where I don’t have those issues. However, on iPad, I do like the ability to easily backup or move forward 10 secs at a time. Quickly click 3 times on the left side of the screen and it goes back 30 secs. 6 times, it jumps back a minute. Awesome feature. I also enjoy the commentary/trivia notes about the show during filming or background on the choices made... these include actors, continuity issues, places, etc. The notes are tied to the associated frames when you tap the screen while playing OR you can view the list of notes and click to jump to that section in the movie.
From the opening of a brand new vinyl record to the hidden tracks on your favorite CDs, the melodies and beats of your favorite tunes can soothe, energize, create whole new memories, and even transform your entire mood. That’s why Amazon.com brings you all the very best in the music you’ll love, whether you’re looking for digital MP3s, vinyl, CDs, or other formats.
In October 2016, Amazon Music released a music streaming service called "Amazon Music Unlimited." Unlike Prime Music with its somewhat limited catalog, this stand-alone music streaming service has "tens of millions" of songs and is intended to compete with music streaming leaders such as Spotify and Pandora Radio. It has a similar price structure, albeit with a $2/month discount for Amazon Prime members.
Amazon has actively used Vine Voices to help introduce its private label brands. An analysis of more than 1,600 products across ten of Amazon’s private-label brands, including AmazonBasics, Amazon Essentials, Mama Bear, Pinzon, Goodthreads, and others, showed that about half had Vine reviews. Of those 835 products, more than half of the first 30 reviews were from the Vine program, according to ReviewMeta.com, an online tool that helps customers identify inauthentic reviews.
Amazon’s expansion into apparel is one of the hottest topics in US retail—not least because many commentators link the ongoing woes of major department stores to shoppers shifting more of their apparel spending to Amazon Fashion. Yet hard data on Amazon’s share of the clothing and footwear markets is scarce, given the company’s limited disclosure on category sales.
Amazon Prime membership in Germany, the United Kingdom, India, and the United States also provides Amazon Video, the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date.