Our survey found that membership declines from the April 2018 peak spanned the income scale, although the greatest declines were among consumers in the $35,000–$74,999 income range. This is a demographic that has a near-average Prime penetration rate, meaning that the group does not exhibit the growth potential of lower-income households, which account for a smaller proportion of Prime members. But those in the $35,000–$74,999 income segment also do not have the financial security of those in higher-income households, which account for much higher-than-average subscription rates. So, these data may imply that those in the “squeezed middle” are canceling their Prime memberships at higher rates than those in other income groups, despite an apparently benign economic context.
Our survey confirmed that Walmart was the most-shopped retailer for clothing and footwear over the past 12 months. Amazon is neck and neck with Target as America’s second-most-shopped retailer for clothing and footwear. That does not directly imply that Amazon is America’s second-biggest apparel retailer by sales, however, as shoppers’ average spend and frequency of purchase both factor into this metric.
In this report, we showcase the findings of our recent online survey of US consumers, a sizable proportion of whom had bought clothing or footwear on Amazon during the past 12 months. We explore how many US consumers are buying apparel on Amazon, which retailers these shoppers have switched their spending from, what clothing and footwear brands and categories they are buying on Amazon, their attitudes toward Amazon Fashion and its offerings, and where else, besides Amazon Fashion, they shop for apparel. Throughout this report, “apparel” refers to both clothing and footwear.
A.: Most gamers are already familiar with Twitch, the popular game-stream broadcast service, but may not know about Twitch Prime. Amazon Prime users also get access to Twitch Prime, which allows them to watch Twitch streams completely ad-free. However, Amazon recently announced that new members will not get ad-free viewing beginning September 14. Existing members, however, can continue to enjoy ad-free viewing up until their subscription renewal, at which point they too will lose the feature. Monthly in-game bonuses and "Free Games With Prime" — a selection of free titles for Prime members — will continue.
In November 2007, the Kindle Store was launched as an e-book e-commerce store and can be accessed from any Amazon Kindle, Fire tablet or Kindle mobile app. At its launch, the store had more than 88,000 digital titles available. This number increased to more than 765,000 by August 2011 and as of January 2017 there were over five million e-books available in the U.S.
Amazon's new Prime Reading feature differs from the Lending Library in a few key ways. First, it's not limited to Kindles: You can access the catalog of free e-books on phones, tablets and anything else capable of running a Kindle app. Second, the selection includes not only books, but also a rotating selection of magazines, comics, travel guides, Kindle Singles and more.
The concept parallels Amazon’s bookstores, which largely feature books that are well-reviewed by customers, and use shelf tags to display the average review score and sometimes feature excerpts from the reviews. The 4-Star store sports electronic tags with each item that update dynamically to provide an average of stars awarded in reviews and the total number of reviews.
In March 2014, Amazon announced an increase in the annual membership fee for Amazon Prime, from $79 to $99. Shortly after this change, Amazon announced Prime Music, a service in which members can get unlimited, ad-free streaming of over a million songs and access to curated playlists. In November 2014, Amazon added Prime Photos, which allows unlimited photo storage in the users' Amazon Drive (though only some raw photo files count as photos). Amazon also began offering free same-day delivery to Prime members in 14 United States metropolitan areas in May 2015.