Amazon, land of 1 million things you need and 5 million options for each of them, has quickly become the one-stop shop for an insane amount of online purchases. For me, that's because they have a wide selection, carry most of the brands I want, list them at near the lowest or the lowest prices I've seen in price comparison research (with shipping in mind), and, last but absolutely not least, because I'm a Prime member and the internet has made me a glutton for instant gratification — something that 2-Day (or two-hour) shipping panders well to.
A.: If you tend to make infrequent Amazon purchases that exceed $25, the service is probably not for you. (Spending $25 or more will get you free shipping, even without a Prime membership.) Likewise, if you get your e-books from Barnes & Noble, Apple or Kobo, the free Kindle book will not benefit you much. If you already subscribe to Netflix or Hulu, you have access to a wider selection of unlimited streaming video than what Amazon Prime offers.
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Amazon has enhanced its competitive-pricing proposition and product ranges by hosting a large number of third-party sellers on its site. But a significant percentage of Amazon apparel shoppers—38.2%—prefers to buy directly from Amazon rather than from third-party sellers on the site. This is likely due in part to perceptions that third-party sellers offer less clarity with regard to shipping fees, returns charges and the right to return items.
In March 2014, Amazon announced an increase in the annual membership fee for Amazon Prime, from $79 to $99. Shortly after this change, Amazon announced Prime Music, a service in which members can get unlimited, ad-free streaming of over a million songs and access to curated playlists. In November 2014, Amazon added Prime Photos, which allows unlimited photo storage in the users' Amazon Drive (though only some raw photo files count as photos). Amazon also began offering free same-day delivery to Prime members in 14 United States metropolitan areas in May 2015.