One key finding of our research is that Prime membership is the principal support for Amazon’s apparel expansion, as Prime members show a much higher tendency than the average consumer to buy apparel on the site. As we show below, Prime membership has trended strongly upward in the recent past. The inference must be that further growth in Prime membership will, in the near term at least, be the foundation on which Amazon will build greater share in the apparel category.
These findings are contrary to some commentators’ perceptions that the Amazon website does not provide a quality experience when it comes to shopping for fashion because the site was designed to sell specification purchases (such as books and electronics). Responses to our survey suggest that Amazon’s website does indeed deliver the experience apparel shoppers seek.
Elena Ledoux is the founder of MommyGO, a company which makes natural energy products for busy moms that are sold on Amazon. “There is a lot of negative sentiment around Amazon's unfair advantage, which is justified,” says Ledoux, commenting on Amazon’s ability to drive more product reviews for its own stable of brands. “However, everyone forgets about a fair advantage that a product maker can have - to have a superior product. At the end of the day, you can be successful even with fewer reviews if your product is legitimately better.”
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It’s not difficult to imagine a different cut of Anna Rose Holmer’s The Fits that hews closer to the arc of a traditional sports story. Hers has the makings of a familiar one, of a misfit who wants more than anything to compete—but unlike most stories of inspirational audacity, The Fits is as much about discomfort as the catharsis that comes with achievement. In it, Toni (Royalty Hightower) is an 11-year-old who has more experience with stereotypically male pursuits like lifting weights and punching speed bags than the usual interests of a pre-teen girl. She spends nearly all of her time at the Lincoln Recreation Center alongside her boxer brother, Jermaine (Da’Sean Minor), pushing her body to the limit. While she shows a remarkable aptitude for the ascetical devotion required for boxing, she still dreams about competing on the dance team, “The Lincoln Lionesses.” Framed with a rigid sense of space by cinematographer Paul Yee, and backed by the groaning score from veteran composers Danny Bensi and Saunder Jurriaans, The Fits is infused with such dread that one can’t help but imagine that characters’ muscles and bones could break or shatter at any moment. The film’s most explicit example of which may be Toni pulling off a temporary tattoo, but The Fits is firmly a story of metaphysical body horror, an allegory about our greatest fears of physical fragility shot brilliantly through a feminist lens. With that, the film manages to reinvent the sports story as something both brainy and physically pure. —Michael Snydel
These days, Amazon's many tentacles have put the company in the crosshairs of competitors and critics from many directions. Privacy advocates have raised alarms about Amazon's data-gathering inside people's homes. Reports have scrutinized instances of harsh working conditions. Retailers have blamed Amazon for bankruptcies, hundreds of store closings, historic meltdowns and the death of America's malls.
Amazon Cash (in the United States and Canada) and Amazon Top Up (in the United Kingdom) are services allowing Amazon shoppers to add money to their Amazon account at a physical retail store. The service, launched in April 2017, allows users to add between $5 and $500 (£5 and £250) to their accounts by paying with cash at a participating retailer, who scans a barcode linked to a customer's Amazon account. Users can present the app on paper, on the Amazon app, or as a text message sent by the Amazon website. Participating retailers in the United States include 7-Eleven, CVS Pharmacy, and GameStop. In Canada, reloads can only be made at Canada Post post offices. In the United Kingdom, reloads can only be made at PayPoint locations.
Also in 2006, Amazon introduced Amazon Elastic Compute Cloud (Amazon EC2), a virtual site farm, allowing users to use the Amazon infrastructure to run applications ranging from running simulations to web hosting. In 2008, Amazon improved the service by adding Elastic Block Store (EBS), offering persistent storage for Amazon EC2 instances and Elastic IP addresses, and offering static IP addresses designed for dynamic cloud computing. Amazon introduced SimpleDB, a database system, allowing users of its other infrastructure to utilize a high-reliability, high-performance database system. In 2008, Amazon graduated EC2 from beta to "Generally Available" and added support for the Microsoft Windows platform.
A.: Amazon Prime Instant Video is available on PC, Mac and Linux computers, as well as all modern and last-gen game consoles. All iOS users can download an Amazon Prime app, but Android users are not so fortunate. The only Android devices that support Amazon Video are Amazon's own Kindle Fire tablets and Fire TV devices. The service is available for Roku set-top boxes and most smart TVs, but not for Google Chromecast or Apple TV. Amazon has also unveiled the Fire TV Edition: a TV that runs with the same interface as a Fire TV box or stick. An Amazon Prime membership isn't necessary to use the TV, but could help users get the most out of one.
Some of this data is also available to big brands or vendors selling on Amazon’s platform through a program called Amazon Retail Analytics Premium. But it is expensive, with vendors paying 1 percent of their wholesale cost of goods sold to Amazon or a minimum of $100,000 to get access to a database that lets them see some, but not all, of the data Amazon has compiled.
60 Minutes announced on December 1, 2013 that Amazon Prime Air was a possible future delivery service expected to be in development for several more years. In concept, the process would use drones to deliver small packages (less than five pounds) within 30 minutes by flying short distances (10–20 km) from local Amazon Fulfillment Centers. In the United States, the project will require the Federal Aviation Administration to approve commercial use of unmanned drones.
Try as you might to rationalize Darren Aronofsky’s mother!, mother! does not accept rationalization. There’s little reasonable ways to construct a single cohesive interpretation of what the movie tries to tell us. There is no evidence of Aronosfky’s intention beyond what we’ve intuited from watching his films since the ’90s—as well as how often Aronofsky loves to talk about his own work, which is usually worth avoiding, because Aronofsky likes thinking the movie is about everything. The most ironclad comment you can make about mother! is that it’s basically a matryoshka doll layered with batshit insanity. Unpack the first, and you’re met immediately by the next tier of crazy, and then the next, and so on, until you’ve unpacked the whole thing and seen it for what it is: A spiritual rumination on the divine ego, a plea for environmental stewardship, an indictment of entitled invasiveness, an apocalyptic vision of America in 2017, a demonstration of man’s tendency to leech everything from the women they love until they’re nothing but a carbonized husk, a very triggering reenactment of the worst house party you’ve ever thrown. mother! is a kitchen sink movie in the most literal sense: There’s an actual kitchen sink here, Aronofsky’s idea of a joke, perhaps, or just a necessarily transparent warning. mother!, though, is about everything. Maybe the end result is that it’s also about nothing. But it’s really about whatever you can yank out of it, its elasticity the most terrifying thing about it. —Andy Crump
Promising review: "We use Tile to help locate our cat. She was a rescue from the local shelter and she insists on going outside; my wife, however, insists that the cat must come in at night. This meant there were some nice summer nights where we were up until very late looking for our cat. Since putting the Tile on her collar we have had great success with finding her or just knowing when she is home. It has also helped us determine where she likes to hang out, thus greatly shortening our search times. It would be nice if the signal had more range, but considering it uses Bluetooth, it isn't horrible. I would rate the range at a maximum of half the average city block. It can also be as little as a few feet if your pet is under something like a parked car." —Kenystlded
In October 2016, Amazon Music released a music streaming service called "Amazon Music Unlimited." Unlike Prime Music with its somewhat limited catalog, this stand-alone music streaming service has "tens of millions" of songs and is intended to compete with music streaming leaders such as Spotify and Pandora Radio. It has a similar price structure, albeit with a $2/month discount for Amazon Prime members.
In April 2014, Amazon announced its Amazon Fire TV set-top box system, a device targeted to compete with such systems like Apple TV or Google's Chromecast device. The Amazon set-top box allows for streaming videos from sites like Amazon's own streaming service as well as others such as Netflix or Hulu. The device also supports voice search for movies, as well as gaming, which includes special versions of Minecraft, Asphalt 8, and The Walking Dead. Amazon announced the Fire TV Stick in October 2014. The device replicates much of the functionality of the Fire TV.