eBay lets you put items items you own up for auction to the highest bidder, which will attract many shoppers who are looking for used, unique, or hard-to-find items. However, the marketplace is also great for offering items at fixed prices. In fact, contrary to what you might think, 86% of eBay's Gross Merchandise Volume is from items sold at a fixed price and 80% of the items sold on the platform are new, not used.
For example, Amazon has offered a luxury skin care box stocked with perfume, exfoliating gel, moisturizer, and skin serum samples for $19.99. You get to try out everything included in the box and also receive a $19.99 credit towards luxury beauty products sold by Amazon. So, if you like something in the box, you can use your credit towards a full-size version of the product or other similar items in that category.
Some 11% of the Amazon apparel shoppers we surveyed said that they had bought Amazon private-label goods in the past year, which is notable because those private-label lines are still relatively new. Our survey provided respondents with several examples of Amazon’s private labels, in order to minimize any confusion about the company’s own private labels versus other brands featured on Amazon that respondents may not have been familiar with.
In 2012, Amazon announced the launch of Vine.com for buying green products, including groceries, household items, and apparel. It is part of Quidsi, the company that Amazon bought in 2010 that also runs the sites Diapers.com (baby), Wag.com (pets), and YoYo.com (toys). Amazon also owns other e-commerce sites like Shopbop.com, Woot.com, and Zappos.com.