Everything Amazon Products

Deborah Weinswig, CEO and Founder of Coresight Research, weighs in, noting, “Consumers with Prime memberships are meaningfully more likely to buy nontraditional categories on Amazon. Prime members are naturally a self-selecting group of Amazon shoppers, because only regular customers would opt for a membership. But we think that once consumers become members, they see the value of buying types of products on the site that they may not traditionally associate with Amazon, such as groceries and clothing. That’s why Prime memberships are so important.”
Brian Sheehan, who teaches advertising at Syracuse University, said Amazon's tactics are "fair game," at least until the U.S. regulators determine otherwise. While it's common for big-box retailers to launch private-label brands based on what sells best in their stores, Amazon could be viewed differently because of its size and level of influence, he said.
"Can't say enough great things about this cast iron skillet. It heats evenly and consistently on the stove top, and has zero issues with tossing it directly in the oven or broiler. I use it for roasted chicken, bacon, roasted potatoes, frittatas, eggs, steak, and sauteing veggies. It's also super easy to clean, which is something that scares people away from cooking with cast iron. It's also on Prime." — Stephanie Asymkos
Customers are given a time window of four hours for the package to be delivered. Once the courier opens the door, the Cloud Cam records a clip until the door is locked, which is sent to the customer's smartphone.[59] Participants in the service can also use the Amazon Key companion app for iOS and Android to lock and unlock the door, monitor the camera, and issue virtual keys.[60]
Totally unique to our Music Store, Amazon.com offers a program called AutoRip that automatically makes the hard copy of AutoRip-eligible albums you’ve just purchased available on your Amazon.com Cloud Player. Now you can have the physical CDs or vinyl records for your own personal collection, and you can listen to your favorite songs wherever you can access your Cloud Player. Whether you’re ready to tune in to Coltrane or Sinatra, or indie bands like The Strokes, you can purchase AutoRip-ready vinyl and CDs so you don’t have to wait to listen to your favorite records.

GWW has seen a sharp pullback of late, dropping 26% from highs of just two months ago. Tariff and cyclical worries, plus a slightly disappointing Q3 report, have factored in. But the pullback seems to open an opportunity. GWW now trades at an attractive 15 times forward earnings. That’s simply too cheap for what is clearly among the best Amazon-proof stocks. Grainger already has proven the skeptics wrong. It likely will do so again. And at a cheaper price, that’s a bet worth taking.
Lean on Pete flows with such gentle beauty that it may be hard to grasp precisely what it’s about or where it’s going. But the power of writer-director Andrew Haigh’s sublime drama is that it can support myriad interpretations while remaining teasingly mysterious—like its main character, it’s always just a bit out of reach, constantly enticing us to look closer. Based on Willy Vlautin’s 2010 novel, the movie is a smashing introduction to Charlie Plummer, who was the kidnapped John Paul Getty III in last year’s All the Money in the World. Here, he plays Charley Thompson, a 15-year-old living with his drinking, backslapping dad (Travis Fimmel) in Portland. Charley has a sweet face and a soft-spoken manner—when he talks, the last few words evaporate into the air, as if he’s too shy to even be bold enough to enunciate—but early on, we get a sense that there’s a craftiness underneath that demeanor. The first indication is his willingness to lie about his age to Del (Steve Buscemi), a craggy horse owner who reluctantly takes him on as a caretaker for his elderly racehorse Lean on Pete. Charley doesn’t know a thing about horses, but he’s anxious to find something to do now that he’s in a new town with his father, their reasons for leaving Spokane unspecified but clearly dispiriting. Familiar narrative tropes emerge in Lean on Pete: the boy-and-his-dog drama, the coming-of-age story, the father-and-son character piece, the road movie. Haigh breezes past them all, seeking something more elliptical in this deceptively slim story. With the patience and minimalist command of a Kelly Reichardt, he doesn’t dictate where his film goes, seemingly letting Charley’s restlessness call the shots. The boy’s journey gathers force and poignancy as it moves forward, and the more we understand about Charley the more unknowable he becomes. Along the way, we meet other people and see other worlds—the life of young military veterans, the reality of homelessness, the grind of the low-rent racing circuit—but Haigh views it all with the same unassuming compassion we see in Charley’s quiet eyes. —Tim Grierson

Is it just us, or are housewarming gifts the most daunting Major Life Event gifts to buy? Presents for graduations or weddings or baby showers always seem to be easier to find, perhaps because the recipients are very clearly entering new stages that typically require something they don't currently own. Housewarmings aren't so straightforward. Your friend moving into her first-ever apartment is cause for a housewarming gift, but so is the time she moves into her tenth home. (What the heck do you get for her then?!) In an effort to make the shopping process less fraught, we've created a couple rules: 1. Go general, but still functional. Everyone appreciates a good wooden spoon, for example. 2. Only shop on Amazon. The site has everything, including glorious two-day shipping.
In December 2015, Amazon stated that "tens of millions" of people were Amazon Prime members.[22] Amazon Prime added 3 million members during the third week of December 2015.[23] That month Amazon announced the creation of the Streaming Partners Program,[24] a subscription service that provides Amazon Prime subscribers with additional streaming video services. Among the programming providers involved in the program are Showtime, Starz (with additional content from sister network Encore), Lifetime Movie Club (containing recent original movie titles from Lifetime Television and Lifetime Movie Network), Smithsonian Earth, and Qello Concerts.
In August 2005,[82] Amazon began selling products under its own private label, "Pinzon"; the trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods.[82] In March 2007, the company applied to expand the trademark to cover a more diverse list of goods and to register a new design consisting of the "word PINZON in stylized letters with a notched letter "O" which appears at the "one o'clock" position".[83] Coverage by the trademark grew to include items such as paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry.[83] In September 2008, Amazon filed to have the name registered. USPTO has finished its review of the application, but Amazon has yet to receive an official registration for the name.
Amazon's rules state that you must be at least 13 years of age to sign up for an account. However, you must be 18 to make a purchase (since you'll need to input this data into your account before a purchase), unless you can obtain enough money in gift card funds to pay for the purchase or receive a gift card-debit card that has a major card company attached that you can input to pay for the entire purchase price.

On the surface, the move into the private label business (in which goods are sold under the retailer’s name rather than that of an outside vendor) appears to be a deft move by Amazon. Analysts predict that nearly half of all online shopping in the United States will be conducted on Amazon’s platform in the next couple of years. That creates a massive opportunity for Amazon to more than double revenue from its in-house brands to $25 billion in the next four years, according to analysts at SunTrust Robinson Humphrey. That’s the equivalent of all of Macy’s revenue last year.
All product images must meet Amazon site-wide image standards as well as Jewelry-specific standards. Sellers must review and follow the image guidelines published on Seller Central, and all images must conform to the guidelines. For more information regarding image requirements and listing practices, please download the Jewelry Category Style Guide.
In December 2015, Amazon stated that "tens of millions" of people were Amazon Prime members.[22] Amazon Prime added 3 million members during the third week of December 2015.[23] That month Amazon announced the creation of the Streaming Partners Program,[24] a subscription service that provides Amazon Prime subscribers with additional streaming video services. Among the programming providers involved in the program are Showtime, Starz (with additional content from sister network Encore), Lifetime Movie Club (containing recent original movie titles from Lifetime Television and Lifetime Movie Network), Smithsonian Earth, and Qello Concerts.
But Prime’s ease and accessibility rely on advanced and extensive mail systems that do not exist everywhere in the world, Rosenbaum said. One solution may be for Amazon to work with retailers and vendors overseas, such as 7-Eleven, where customers can pick up their packages. Prime has programs through Whole Foods where shoppers can pick up their groceries, for example.
Amazon.com Return Policy:You may return any new computer purchased from Amazon.com that is "dead on arrival," arrives in damaged condition, or is still in unopened boxes, for a full refund within 30 days of purchase. Amazon.com reserves the right to test "dead on arrival" returns and impose a customer fee equal to 15 percent of the product sales price if the customer misrepresents the condition of the product. Any returned computer that is damaged through customer misuse, is missing parts, or is in unsellable condition due to customer tampering will result in the customer being charged a higher restocking fee based on the condition of the product. Amazon.com will not accept returns of any desktop or notebook computer more than 30 days after you receive the shipment. New, used, and refurbished products purchased from Marketplace vendors are subject to the returns policy of the individual vendor.
I just received this Savvy Infusion Water Bottle a few days ago and have been using it all day long since day one. I love love love this water bottle! I am a nursing mom, who drinks water all day long to keep hydrated and to keep my supply up. Although I've always been a water lover, drinking tons of it all day long can get pretty boring for the tastebuds. Beyond "spicing" up my water with great taste, the list can go on for what I could use this bottle for - from my liquid detox I do every few months to get my body in tip-top health to using it to make my favorite sun tea recipe. I have tried lemon and lime slices, berries, apples, cinnamon sticks, cucumber slices and mint leaves (mixing up combinations). You fill the canister ... full review
Bloomberg reported yesterday that Amazon is using its own ‘Vine’ reviewer program to dramatically increase the number of product reviews for some private-label products. Bloomberg’s analysis found that the Amazon Basics motor oil product has almost as many product reviews three months after launch as a close competitor, a Valvoline motor oil product. Eighty percent of Amazon’s product reviews are from the “Vine Reviewer” program, an Amazon program where brands pay for selected users to review their products, compared with zero Vine reviews for the competing Valvoline product.
One key finding of our research is that Prime membership is the principal support for Amazon’s apparel expansion, as Prime members show a much higher tendency than the average consumer to buy apparel on the site. As we show below, Prime membership has trended strongly upward in the recent past. The inference must be that further growth in Prime membership will, in the near term at least, be the foundation on which Amazon will build greater share in the apparel category.

A.: Amazon Households allow two adults and up to four children to share digital Amazon content. Two adults in the same household can share a number of Amazon Prime benefits, including two-day shipping, streaming video and access to the Kindle Lending Library. To add yourself to — or remove yourself from — a household, follow the instructions on the Amazon website.


The feature functions similarly to Pinterest’s Lens visual search tool. In the video demo above, you can see Snapchat identifying Under Armour’s HOVR shoe (amongst all its other models), and the barcode for CoverGirl’s clean matte liquid makeup. That matches our scoop based on code dug out of Snapchat’s Android app by TechCrunch tipster Ishan Agarwal. Snapchat’s shares popped three percent the day we published that scoop, and again this morning before falling back to half that gain.

If you’ve never heard of the West Memphis Three, do some research before you begin—you’ll want to be prepared. Within only a minute of the film’s opening, as Metallica’s “Welcome Home (Sanitarium)” noodles forebodingly over pixelated camcorder videos, intolerable images taken straight from police evidence glance across frame, so quickly and frankly you’ll immediately question if they are, in fact, real. Of course, they are—they are images no person should ever have to see, and yet Joe Berlinger and Bruce Sinofsky use them only to expose the unbelievable horror at the heart of the appropriately named Paradise Lost. What unfolds over the following two and a half hours is just as heartbreaking: a trio of teenage boys (one with an IQ of 72) is put on trial for the brutal murders of three prepubescent boys, the only evidence against them a seemingly forced confession by the young kid with the below-average IQ, and laughably circumstantial physical proof. The film explores the context of West Memphis, its blindly devoted Christian population and how the fact that these teenagers dressed in black and listened to Metallica somehow led to their predictable fates at the hands of a comprehensively broken justice system. With surprising access to everyone involved in the trial, as well as a deft eye for the subtle exigencies of any criminal case such as this, Paradise Lost is a thorough, infuriating glimpse of the kind of mundane evil that mounts in some of America’s quietest corners. Welcome home. —Dom Sinacola


Snapchat could use the help. It’s now losing users and money, down from 191 million to 188 million daily active users last quarter while burning $353 million. Partnering instead of trying to build all its technology in-house could help reduce that financial loss, while added utility could aid with user growth. And if Snap can convince advertisers, they might pay to educate people on how to scan their products with Snapchat.

That’s according to new research by Consumer Intelligence Research Partners suggesting that in the past year, Prime memberships grew 8 percent — the lowest annual rate since the group began tracking the data in 2012. The group also put the number of U.S. Prime members — a statistic that Amazon has famously kept under wraps — at 97 million, with Prime shoppers spending an average of about $1,400 per year, compared with $600 per year for nonmember shoppers.
While our survey has long shown seasonal fluctuations in Prime membership levels, we have now seen four months of—at best—flatlining membership rates. Moreover, in July last year, Prime Day prompted a month-over-month increase in membership numbers, but this year we saw no such jump. This August, the proportion of consumers we recorded holding a Prime membership was the lowest we had seen in a year.
"This is the best thing I've ever purchased on Amazon! They are blue-light-blocking, anti-glare glasses, which are super helpful for looking at a computer/phone screen all day long. I don't normally wear glasses, but I wanted to try them out before buying a pair from Felix Gray or Eyebuydirect.com. These are so cute and they actually work... plus they are $8.99! Can't beat it." — Madison Conley
Amazon.com (NASDAQ:AMZN) is a fearsome competitor. No company has posted the growth that it has for so many years off such a large base. And no stock has been given so much leeway by investors. It’s remained on pretty much every list of best stocks to buy, and traded at huge valuations. That patience has allowed Amazon to trade near-term margins for long-term market share. Its reach has become so vast that it almost seems that there are no Amazon-proof stocks left.
Students can also benefit from Amazon Prime. If you're a two- or four-year college student with a valid .edu email, you can get a free six-month trial of Amazon Prime Student, which gets you all of the benefits of Prime in addition to special student-specific deals and coupons. After your trial ends, Prime Student will cost you half the price of a regular Prime membership for up to four years or until you graduate, whichever comes first. You can also pay $6.49 per month with no obligation to continue your service.
And as far as American consumers go, Amazon's heft has not hurt the brand, which remains one of the most trusted. The NPR/Marist survey found a staggering 67 percent of American online shoppers say they have "quite a lot" or "a great deal" of trust in Amazon to protect their privacy and personal information, even though the majority of them had little to no such confidence in online retailers in general.

60 Minutes announced on December 1, 2013 that Amazon Prime Air was a possible future delivery service expected to be in development for several more years. In concept, the process would use drones to deliver small packages (less than five pounds) within 30 minutes by flying short distances (10–20 km) from local Amazon Fulfillment Centers.[66][67] In the United States, the project will require the Federal Aviation Administration to approve commercial use of unmanned drones.[68]


Better Choice Plan: No discounts apply to access charges & early upgrade add-on charge. Incl. unlimited domestic calling & texting. Data allowance as specified. Non-discounted phones req. you to sign up for leasing, pay full MSRP or bring your own capable phone. Third-party content/downloads are add’l. charge. Max. of 10 phone/tablet/MBB lines. Incl. sel. allotment of on-network shared data usage & 100MB off-network data usage. Add’l. on-network high-speed data allowance may be purch. at $15/GB. Add’l. off-network data can be added by opt in only for 25¢/MB for tablets/MBBs. Mobile Hotspot Usage pulls from your shared data & off-network allowances. High speed data is access to 3G/4G.Discounted Phones Access ($45): Inv. will show a term access charge of $45/mo./line charge until the customer enters into a new device transaction that does not have an annual term svc. agmt.
That strategy has led to negative cash flow, which management admitted on the Q3 conference call would last for some time to come. And the lukewarm reaction to the Q3 numbers suggests investors may be questioning valuation, even with NFLX off 18% from June highs. All that said, Netflix is on the path to become the world’s new dominant content distributor. And — though it’s cost billions — it appears to have such a lead that even Amazon Prime Video won’t be able to catch up. Investors may be willing to again pay up for that story once market volatility subsides.
As the foundation upon which the Amazon empire was built, there are a lot of perks you can get for books and reading with Prime. With Prime, you can borrow a plethora of magazines, books and other reading materials from the Kindle Owner's Lending Library. So if you've got a Kindle or mobile device handy, you have access to all these books and more. But if you don't have an actual Kindle handy in your home, Prime Reading allows you to borrow books, magazines and more and read them on other devices or through the Kindle app. 
Portland filmmaker Matt McCormick begins his very personal documentary with an astounding shot of a nuclear mushroom cloud from high above the Earth, a droning ambient soundtrack roaring to a fever pitch as the explosion takes explicit shape. From there, McCormick narrates the story of his grandfather, one of the U.S.’s select B-52 bomber pilots burdened with flying world-clearing, 4-megaton nuclear weapons on marathon missions over North America, staying ever-ready to drop them on Russia should the Cold War come to a disastrous head. The film’s strength is its wordless, practically impressionistic sense of gravity when pouring over so much found footage and assorted documents from the time, detailing just how much of the world’s destiny was shaped by human beings as susceptible to error—to the failings of the human body—as any one of us. Scored by Portland ambient artist Eluvium (Matthew Cooper), Buzz One Four stays so compelling in its powerfully non-verbal wandering, one wishes McCormick got rid of narration altogether. —Dom Sinacola
On that day, the residents of this downtown Washington building decided to tame the chaos. They voted that the lobby required a redesign. The boxes would get their own new package room, behind a password-activated door. This decision would reshape the building's first floor, but they bet it would raise the value of the property. At least the ungainly stacks would be safe in a separate room.

“Amazon has access to data that nobody else has,” said James Thomson, a former Amazon executive who now works at Buy Box Experts, a consulting firm that advises companies on how to build their brands and sell products on Amazon. “I can’t just walk into a store and say, ‘Excuse me, did you look at this brand of cereal this morning and decide not to buy it?’ Amazon has that data. They know you looked at a brand and didn’t buy it and they’re not going to share that data with any other brands.”
Amazon registers very high shopper numbers for clothing and footwear: some 45.9% of all clothing and footwear shoppers we surveyed said that they had bought apparel on the site in the past 12 months. With regard to respondents’ current expectations, our survey findings suggest that Amazon Fashion’s total shopper numbers will increase modestly in the next 12 months, and that the number shoppers who are not Prime members could increase at a faster pace than the number of shoppers who are Prime members.
However, once he runs out of facts a couple of chapters into the book, Underhill pads the rest of the book out with opinions, and this is where the problems begin. While he may be an excellent observer, Underhill is a poor business analyst. He doesn't understand the dynamics of many of the businesses he comments on. Many of his suggestions are embarassingly ignorant of the realities behind the businesses he discuss, or, worse, suggest--as if he invented the concepts-- that companies should do things that they have already been doing for years.

But with that awesome power comes...strange choices. For some of us, that one-click checkout button can lead to some unusual impulse buys. For others, it's all too easy to start browsing Amazon in a late-night haze, saying yes to things you'd ordinarily never consider you needed in your life. But now that you've got a five-pound bag of Skittles or a dedicated wall-mounted purse hanger in your life, you've got to make the most of it, right?
A meaningful 18.8% of Amazon apparel shoppers are interested in trying the retailer’s still-new private-label fashion ranges. Just 12% think that the website could be made easier to browse, indicating that the majority of the site’s apparel shoppers are satisified with the Amazon Fashion shopping experience. Younger consumers we surveyed registered higher-than-average responses to each of the statements below, reflecting a higher level of interest in trying new Amazon Fashion products and services.
This is why any kung fu fan will always love Gordon Liu. The 36th Chamber of Shaolin is as classic as it gets: the definitive Shaolin movie, without a doubt, and the source of Liu’s nickname, “Master Killer.” He plays San Te, a young student wounded when his school is culled by the Manchu government, so he flees to the refuge of the Shaolin temple. After toiling as a laborer, he finally earns the right to learn kung fu, which begins the film’s famous training sequences. The 36th Chamber of Shaolin is the rare film where those training sequences actually outshine its traditional fights, because they’re just so beautiful, fluid and inventive. In each of the 36 chambers, San Te must toil to discipline his body, mind, reflexes and will. They make up the whole center of the film, and are unforgettable, bearing an iconic gravitas, imbuing kung fu with a great dignity. Because true kung fu can only be attained through the greatest of sacrifice. —Jim Vorel
Be very careful when buying flash memory online. It's surprisingly easy to get a 2GB memory card, print fake logos and packaging, and mess with the metadata so your computer thinks it's actually 128GB. Then, these scammers sell them online for the price of the 128GB drive, or in this case, a disreputable supplier will supply them to Amazon in lieu of the real product. Then you end up with a bad card even though it's sold by Amazon.

Amazon has actively used Vine Voices to help introduce its private label brands. An analysis of more than 1,600 products across ten of Amazon’s private-label brands, including AmazonBasics, Amazon Essentials, Mama Bear, Pinzon, Goodthreads, and others, showed that about half had Vine reviews. Of those 835 products, more than half of the first 30 reviews were from the Vine program, according to ReviewMeta.com, an online tool that helps customers identify inauthentic reviews.


Like Me is an indictment of a life spent “extremely” online: a thriller in which the thrill is the threat of empty transgression; a body horror flick in which the body horror is the way social media and Tumblr and Reddit and YouTube transform us, make us grotesque, perverting basic physical functions into scary, dysmorphic representations of the flesh sacks we carry around with us whenever we’re not online. Early in the film, writer-director Robert Mockler introduces us to the online world of our main character, Kiya (Addison Timlin, terrifying), via a disturbing barrage of hyperreal, gif-like images—close-ups of sugary cereal and milk chewed sloppily, of a viscous tongue mid-slurp, of Kiya doing weird kinesthetics in a dirty motel room while the camera capsizes and arises around her, this Manic Pixie Dream Girl who embodies each of those words as literally as possible. Though Mockler implies that these are all curated posts Kiya’s put online, we believe that this is how she sees the world. Aided by some seriously heady opioids and hallucinogens, she can’t help but digest her lived experiences without mitigating them digitally. As Kiya moves through Mockler’s pink-ish, neon dystopia, DP James Siewert shooting Timlin as if she’s stranded in the middle of a Michael Mann joint, everything seems on the table. Kiya lures a motel manager, Marshall (Larry Fessenden, better than excellent), to her room—another room, another motel, somewhere on this stupid planet—with the possibility of sex. Instead, he finds Kiya’s redecorated her room like an outtake from The Cell, testing the lonely guy’s willingness to go along with whatever insanity’s in store. Of course, some icky gastrointestinal calamity occurs, but Marshall never flinches, so Kiya kidnaps him and takes him with her. Gorgeous and gross in equal measure, Like Me is a visual feast. Mockler conjures setpieces out of practically nothing, crafting each frame with a meticulous symmetry that belies the chaos at the heart of Kiya’s impulsive odyssey. —Dom Sinacola
"Sometimes it's fun to have a straw with something, and sometimes it's just practical. I bought these to use in smoothies specifically so I could cut down on the massive amount of waste we all create by using disposable straws (something that even inspired a campaign by the National Parks Service). Once you've made the change, it's not even noticeable in your daily life, and it makes a big difference in the grand scheme of things for the environment. Plus, they come with their own cleaner, so you never have to worry about not being able to properly sanitize them." — Mara Leighton

Make every night a movie night with Prime Video. Your Prime membership includes instant access to thousands of movies and TV shows at no additional cost. Catch Prime Originals like Golden Globe-winning series Transparent, Mozart in the Jungle, and Goliath, and Emmy-winning show The Man in the High Castle. Stream what you love on select smart TVs, Roku, Xbox, Amazon Fire TV, iPhones, tablets, and Android devices. You can even download to your device and watch offline.


Amazon announced that July 15, 2015, its 20th birthday, would be "Amazon Prime Day", with deals for prime members similar to those on Black Friday.[19] That month Amazon Prime announced[20] signed up Jeremy Clarkson, Richard Hammond, and James May, formerly of BBC's Top Gear, to begin working on The Grand Tour, due to be released in 2016. On July 13, 2016, Amazon Prime said customers placed 60 percent more orders worldwide on "Prime Day".[21]

In October 2017, Amazon.com added an option for Prime members to get in-home deliveries by its Amazon Flex contractors, who gain entry using a one-time code.[55] The service, Amazon Key, became available for customers in the residing in 37 United States metro areas in April 2018.[56][57] As of 2018 the service required a Kwikset or Yale smart lock and a special version of Amazon's Cloud Cam security camera.[58]

Amazon’s expansion into apparel is one of the hottest topics in US retail—not least because many commentators link the ongoing woes of major department stores to shoppers shifting more of their apparel spending to Amazon Fashion. Yet hard data on Amazon’s share of the clothing and footwear markets is scarce, given the company’s limited disclosure on category sales.
Sports brands such as Nike, Under Armour and Adidas are among the most-bought brands bought on Amazon. These brands’ presence across both clothing and footwear likely supports their leading positions—and, as we discuss later, footwear is a very popular category on Amazon Fashion. Lower-cost casualwear also ranks highly, as do underwear brands such as Hanes and Fruit of the Loom, implying that Amazon is popular for basics.

Also in 2006, Amazon introduced Amazon Elastic Compute Cloud (Amazon EC2), a virtual site farm,[93] allowing users to use the Amazon infrastructure to run applications ranging from running simulations to web hosting. In 2008, Amazon improved the service by adding Elastic Block Store (EBS), offering persistent storage for Amazon EC2 instances and Elastic IP addresses, and offering static IP addresses designed for dynamic cloud computing. Amazon introduced SimpleDB, a database system, allowing users of its other infrastructure to utilize a high-reliability, high-performance database system. In 2008, Amazon graduated EC2 from beta to "Generally Available" and added support for the Microsoft Windows platform.[94]
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