A.: Prime members save $2 per month on this subscription service that offers thousands of books, movies, TV shows, educational apps and games for children ages 3 to 10 years old. Recently, Amazon expanded the ages, to also include specialty content for kids ages 9 to 12. Owners of a new Fire Kids Tablet automatically receive one year free. FreeTime Unlimited is accessible through Fire tablets, Fire TV and Kindle e-readers. Parents can granularly sort and filter content based on their own judgement as to what's appropriate.
Also in 2006, Amazon introduced Amazon Elastic Compute Cloud (Amazon EC2), a virtual site farm, allowing users to use the Amazon infrastructure to run applications ranging from running simulations to web hosting. In 2008, Amazon improved the service by adding Elastic Block Store (EBS), offering persistent storage for Amazon EC2 instances and Elastic IP addresses, and offering static IP addresses designed for dynamic cloud computing. Amazon introduced SimpleDB, a database system, allowing users of its other infrastructure to utilize a high-reliability, high-performance database system. In 2008, Amazon graduated EC2 from beta to "Generally Available" and added support for the Microsoft Windows platform.
Amazon Prime membership in Germany, the United Kingdom, India, and the United States also provides Amazon Video, the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date.
European regulators are closely watching how Amazon uses its own sales data to potentially gain an unfair advantage over marketplace sellers. Margrethe Vestager, the EU commissioner for competition, recently said that, while there are no accusations against Amazon at this point, her department has started a "preliminary investigation" into how the company may be copying best-selling products by competitors.
Amazon, land of 1 million things you need and 5 million options for each of them, has quickly become the one-stop shop for an insane amount of online purchases. For me, that's because they have a wide selection, carry most of the brands I want, list them at near the lowest or the lowest prices I've seen in price comparison research (with shipping in mind), and, last but absolutely not least, because I'm a Prime member and the internet has made me a glutton for instant gratification — something that 2-Day (or two-hour) shipping panders well to.
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
The company launched amazon.com Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer, eBay. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called Sothebys.amazon.com, in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten and Newegg.