Our survey confirmed that Walmart was the most-shopped retailer for clothing and footwear over the past 12 months. Amazon is neck and neck with Target as America’s second-most-shopped retailer for clothing and footwear. That does not directly imply that Amazon is America’s second-biggest apparel retailer by sales, however, as shoppers’ average spend and frequency of purchase both factor into this metric.
For more than two decades, shoppers perusing the aisles of Walmart have run into cans of Sam’s cola or coffee alongside national brands on the shelves. In Costco, shoppers can pickup store-brand Kirkland paper towels and bacon. (Store brands are typically priced well below their big-brand peers because they do not spend money on expensive national marketing campaigns like Procter & Gamble or Kimberly-Clark.)
Amazon may not be able to ship you the aforementioned rich-people stuff, but it is filled with impossibly clever products everyone needs to own. Never again will you wrestle with your fitted sheet or struggle to find the correct lid for your travel mug. Suddenly, under-eye circles, spoiled wine, and pancake batter drips become a thing of the past. You can even effectively pee in the dark without turning the overhead light on. Classy life, right?
The company launched amazon.com Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer, eBay. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called Sothebys.amazon.com, in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten and Newegg.