In my kingdom of home accent lighting, Brightech rules supreme. I’m listing four more Brightech lamps after this one because, for some reason, much of what the company sells is an absolute steal. Queen among them is the Charlotte. This is the flip of all flips — I am literally waiting for a buyer to ring my doorbell and pick one up as I write this. A mid-century modern reproduction, Charlotte is a perfect dupe for the Rivet Zoey at a price that’s ten times lower. This lamp is invited to my wedding and my funeral.
On top of 4-star, Amazon has expanded its retail presence beyond its Whole Foods purchase. Amazon opened its first bookstore in 2015 and now boasts over 15 Amazon Books locations throughout the U.S., with plans to open more. Furthermore, the e-commerce power runs four cashierless convenience store-style, Amazon-Go locations along with pop-up stores.
Some of this data is also available to big brands or vendors selling on Amazon’s platform through a program called Amazon Retail Analytics Premium. But it is expensive, with vendors paying 1 percent of their wholesale cost of goods sold to Amazon or a minimum of $100,000 to get access to a database that lets them see some, but not all, of the data Amazon has compiled.
Online surveys represent Internet users and, according to the Pew Research Center’s latest published data, 88% of Americans were Internet users in 2016. The proportion of the total US population using the Internet has been climbing by around two percentage points per year, according to Pew data. So, in January 2018, when we undertook our survey, it is likely that approximately 90%–91% of Americans were Internet users.
“I think there is a potential monopolization case against Amazon,” said Chris Sagers, an antitrust professor at the Cleveland-Marshall College of Law in Ohio. “The Amazon marketing people are geniuses. They’re brilliant,” Mr. Sagers said. “But if they are getting massive penetration in the market and preventing customers from buying products from their competitors? Well, it’s like they’re writing the plaintiff’s complaint for them.”
But with that awesome power comes...strange choices. For some of us, that one-click checkout button can lead to some unusual impulse buys. For others, it's all too easy to start browsing Amazon in a late-night haze, saying yes to things you'd ordinarily never consider you needed in your life. But now that you've got a five-pound bag of Skittles or a dedicated wall-mounted purse hanger in your life, you've got to make the most of it, right?