One example is the entry zone at the front of the store - you'd think that's a prime location for signage, deals, brochures, etc. But when you're headed through the door into the store you see almost nothing and stop for almost nothing, and then (in America) you tend to drift to the right and then you're 'in' the store. If you put a store directory just inside the door, nobody uses it. Move it back a bit so you can find it once you're into the store and suddenly it's heavily utilized. He has hard observational data for all these, so they're compelling in addition to being fascinating.
Amazon Key In-Car is a service allowing owners of vehicles with OnStar (that are 2015+ models) or Volvo on Call, to get packages delivered in their vehicle's trunk. The service is available in the same areas as Amazon Key's In-Home delivery, but requires no additional hardware. Customers are provided with a four-hour delivery window. During that time, their vehicle must be located in a publicly accessible area.
On the surface, the move into the private label business (in which goods are sold under the retailer’s name rather than that of an outside vendor) appears to be a deft move by Amazon. Analysts predict that nearly half of all online shopping in the United States will be conducted on Amazon’s platform in the next couple of years. That creates a massive opportunity for Amazon to more than double revenue from its in-house brands to $25 billion in the next four years, according to analysts at SunTrust Robinson Humphrey. That’s the equivalent of all of Macy’s revenue last year.
The concept parallels Amazon’s bookstores, which largely feature books that are well-reviewed by customers, and use shelf tags to display the average review score and sometimes feature excerpts from the reviews. The 4-Star store sports electronic tags with each item that update dynamically to provide an average of stars awarded in reviews and the total number of reviews.
Beginning in October 2016, Prime members in the U.S. receive access to a rotating set of Kindle e-books through Prime Reading. Some magazines and travel guides are also available through the service. Prime Reading is unrelated to the Kindle Owners Lending Library, Kindle Unlimited, and Kindle First, all of which continue to be available.
In April, Bezos announced that Prime membership had exceeded 100 million paid members worldwide. Bezos unveiled the figure in his annual shareholder letter — published since 1997 and widely considered a must-read among executives and business leaders around the globe — and noted that in 2017, Prime gained more new members than in any previous year. By comparison, Netflix at the time had 125 million subscribers.
In August 2007, Amazon announced AmazonFresh, a grocery service offering perishable and nonperishable foods. Customers could have orders delivered to their homes at dawn or during a specified daytime window. Delivery was initially restricted to residents of Mercer Island, Washington, and was later expanded to several ZIP codes in Seattle proper. AmazonFresh also operated pick-up locations in the suburbs of Bellevue and Kirkland from summer 2007 through early 2008.