While our survey has long shown seasonal fluctuations in Prime membership levels, we have now seen four months of—at best—flatlining membership rates. Moreover, in July last year, Prime Day prompted a month-over-month increase in membership numbers, but this year we saw no such jump. This August, the proportion of consumers we recorded holding a Prime membership was the lowest we had seen in a year.
In 2005, Amazon announced the creation of Amazon Prime, a membership service offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79 (equivalent to $99 in 2017), and discounted one-day shipping rates. Amazon launched the program in Germany, Japan, and the United Kingdom in 2007; in France (as "Amazon Premium") in 2008, in Italy in 2011, in Canada in 2013, in India in July 2016 and in Mexico in March 2017.
In July 2010, Amazon announced that e-book sales for its Kindle reader outnumbered sales of hardcover books for the first time ever during the second quarter of 2010. Amazon claims that, during that period, 143 e-books were sold for every 100 hardcover books, including hardcovers for which there is no digital edition; and during late June and early July, sales rose to 180 digital books for every 100 hardcovers.
Prime’s approaching a saturation point may be inevitable, but that doesn’t mean that memberships should already be described as “flattening out,” said Charlie O’Shea, lead retail analyst for Moody’s. O’Shea noted that, hypothetically, it’s possible for a company to grow at 10 percent, then slip to 9 percent, and still be adding more members in absolute numbers.
For better or for worse, Amazon has some of the most brutally honest reviewers on the internet. If there's something to be said about an item, they'll say it. That's why it's especially impressive when Amazon products have thousands of reviews and the vast majority of them are positive. What does that mean for you? Gone are the days of picking things off the shelves at department stores and hoping they're good.
A.: Most gamers are already familiar with Twitch, the popular game-stream broadcast service, but may not know about Twitch Prime. Amazon Prime users also get access to Twitch Prime, which allows them to watch Twitch streams completely ad-free. However, Amazon recently announced that new members will not get ad-free viewing beginning September 14. Existing members, however, can continue to enjoy ad-free viewing up until their subscription renewal, at which point they too will lose the feature. Monthly in-game bonuses and "Free Games With Prime" — a selection of free titles for Prime members — will continue.
We present these figures with the caution that no research firm truly knows how much clothing and footwear is sold on Amazon. We also note that some research firms have enjoyed substantial media coverage on the back of estimates that have placed Amazon as one of the very largest retailers of apparel in the US. We further note the risk of a herding effect, whereby some research firms may be reluctant to estimate figures that vary susbtantially from those published by other firms and that are already in the public domain.
If I sound too negative, please don't take it that way - I'm just trying to tell you why this isn't a five star book. You have 220 pages of 'awesome and can't put it down' book followed by 40 pages of 'what the hell am I doing reading this' slog, then another 30 pages of fairly decent reading. If you don't read those two chapters, it's a five star book!