“Amazon has access to data that nobody else has,” said James Thomson, a former Amazon executive who now works at Buy Box Experts, a consulting firm that advises companies on how to build their brands and sell products on Amazon. “I can’t just walk into a store and say, ‘Excuse me, did you look at this brand of cereal this morning and decide not to buy it?’ Amazon has that data. They know you looked at a brand and didn’t buy it and they’re not going to share that data with any other brands.”
A meaningful 18.8% of Amazon apparel shoppers are interested in trying the retailer’s still-new private-label fashion ranges. Just 12% think that the website could be made easier to browse, indicating that the majority of the site’s apparel shoppers are satisified with the Amazon Fashion shopping experience. Younger consumers we surveyed registered higher-than-average responses to each of the statements below, reflecting a higher level of interest in trying new Amazon Fashion products and services.
In 2005, Amazon announced the creation of Amazon Prime, a membership offering free two-day shipping within the contiguous United States on all eligible purchases for a flat annual fee of $79 (equivalent to $99 in 2017), as well as discounted one-day shipping rates. Amazon launched the program in Germany, Japan, and the United Kingdom in 2007; in France (as "Amazon Premium") in 2008, in Italy in 2011, in Canada in 2013, and in India on July 26, 2016.