Even considering that the teams launching private-label brands at Amazon have unrestricted access to programs like Vine reviews, they are still “paying” for these perks. The Vine review program is not a fully automated process that runs in the background. It requires technical and human resources to manage thousands of Vine reviewers and product review requests from vendors. Amazon is matching reviewers with samples and shipping the samples out, managing customer service, and maintaining the infrastructure of the program. You can bet that there are heated internal battles for Vine review program privileges on new product launches, even if the internal team is not personally dropping hundreds or thousands of dollars on the activity like brands have to do.
Try as you might to rationalize Darren Aronofsky’s mother!, mother! does not accept rationalization. There’s little reasonable ways to construct a single cohesive interpretation of what the movie tries to tell us. There is no evidence of Aronosfky’s intention beyond what we’ve intuited from watching his films since the ’90s—as well as how often Aronofsky loves to talk about his own work, which is usually worth avoiding, because Aronofsky likes thinking the movie is about everything. The most ironclad comment you can make about mother! is that it’s basically a matryoshka doll layered with batshit insanity. Unpack the first, and you’re met immediately by the next tier of crazy, and then the next, and so on, until you’ve unpacked the whole thing and seen it for what it is: A spiritual rumination on the divine ego, a plea for environmental stewardship, an indictment of entitled invasiveness, an apocalyptic vision of America in 2017, a demonstration of man’s tendency to leech everything from the women they love until they’re nothing but a carbonized husk, a very triggering reenactment of the worst house party you’ve ever thrown. mother! is a kitchen sink movie in the most literal sense: There’s an actual kitchen sink here, Aronofsky’s idea of a joke, perhaps, or just a necessarily transparent warning. mother!, though, is about everything. Maybe the end result is that it’s also about nothing. But it’s really about whatever you can yank out of it, its elasticity the most terrifying thing about it. —Andy Crump
Customers are given a time window of four hours for the package to be delivered. Once the courier opens the door, the Cloud Cam records a clip until the door is locked, which is sent to the customer's smartphone. Participants in the service can also use the Amazon Key companion app for iOS and Android to lock and unlock the door, monitor the camera, and issue virtual keys.
In 2012, Amazon announced the launch of Vine.com for buying green products, including groceries, household items, and apparel. It is part of Quidsi, the company that Amazon bought in 2010 that also runs the sites Diapers.com (baby), Wag.com (pets), and YoYo.com (toys). Amazon also owns other e-commerce sites like Shopbop.com, Woot.com, and Zappos.com.