Some 11% of the Amazon apparel shoppers we surveyed said that they had bought Amazon private-label goods in the past year, which is notable because those private-label lines are still relatively new. Our survey provided respondents with several examples of Amazon’s private labels, in order to minimize any confusion about the company’s own private labels versus other brands featured on Amazon that respondents may not have been familiar with.
For better or for worse, Amazon has some of the most brutally honest reviewers on the internet. If there's something to be said about an item, they'll say it. That's why it's especially impressive when Amazon products have thousands of reviews and the vast majority of them are positive. What does that mean for you? Gone are the days of picking things off the shelves at department stores and hoping they're good.
The company launched amazon.com Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer, eBay. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called Sothebys.amazon.com, in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten and Newegg.