Prime’s approaching a saturation point may be inevitable, but that doesn’t mean that memberships should already be described as “flattening out,” said Charlie O’Shea, lead retail analyst for Moody’s. O’Shea noted that, hypothetically, it’s possible for a company to grow at 10 percent, then slip to 9 percent, and still be adding more members in absolute numbers.
Prime Pantry: Prime members in select regions can pay an additional monthly membership fee to receive FREE shipping on all Prime Pantry orders of $40 or more, or pay a flat shipping fee for each order they place under $40. Prime Pantry orders cannot be shipped to addresses in Alaska, Hawaii, and Puerto Rico. For more information, go to About Prime Pantry.
The main body of this report discusses our survey findings, question by question. We have also provided an appendix that aggregates various third-party research firms’ estimates of Amazon’s US apparel sales in order to give readers a more complete picture. First, though, we bring together data points from various questions in our survey as we discuss six major themes that emerged from our research.
The new feature illustrates the growing tension between Amazon and the many big and small brands that have become reliant on the site because of its dominance in e-commerce. Amazon is becoming a direct competitor for more sellers, raising questions around how the company's use of its marketplace sales data could potentially give it an unfair advantage over other brands and merchants.
In 2012, Amazon announced the launch of Vine.com for buying green products, including groceries, household items, and apparel. It is part of Quidsi, the company that Amazon bought in 2010 that also runs the sites Diapers.com (baby), Wag.com (pets), and YoYo.com (toys). Amazon also owns other e-commerce sites like Shopbop.com, Woot.com, and Zappos.com.