In April, Bezos announced that Prime membership had exceeded 100 million paid members worldwide. Bezos unveiled the figure in his annual shareholder letter — published since 1997 and widely considered a must-read among executives and business leaders around the globe — and noted that in 2017, Prime gained more new members than in any previous year. By comparison, Netflix at the time had 125 million subscribers.
Beginning in October 2016, Prime members in the U.S. receive access to a rotating set of Kindle e-books through Prime Reading. Some magazines and travel guides are also available through the service. Prime Reading is unrelated to the Kindle Owners Lending Library, Kindle Unlimited, and Kindle First, all of which continue to be available.
While the marketplace infrastructure has many advantages, it’s important to remember that it can cut both ways. Marketplaces don’t exist to help you, but to help themselves. They want the focus to be on the products, not the sellers. And that means they might restrict the degree to which you can brand your presence, communicate with customers, dictate what items you can and cannot sell, and so on.
Promising review: "This will be the most emotional review I’ve ever written. There are millions of different toys to choose from on this planet but to find toys that satisfy my children is quite an accomplishment. I have three boys with Autism, so for me to find a toy that is so good for their motor skills and dexterity is amazing. This has to be the most brilliant toy I have ever purchased. To this company: Pat yourself on the back for a job well done. From this moment forward you have a lifelong customer.” —christina piemonte
2GB Plan: No discounts apply (except AutoPay discounts). Includes unlimited domestic Long Distance calling and texting. Third-party content/downloads are add’l charge. Includes selected allotment of on-network data usage for phone and mobile hotspot use and 100MB off-network data usage. Add’l on-network high-speed data allowance may be purchased at $15/GB. Mobile Hotspot Usage pulls from your data and off-network allowances. High-speed data is access to 3G/4G. Add’l $25 line/mo. applies with subsidized phone until the customer enters into a new device transaction that does not have an annual term service agreement.
Jump up ^ Spencer Soper (June 2, 2015). "Amazon Debuts Free Shipping on Small Goods, No Minimum Order". Bloomberg. Archived from the original on June 2, 2015. Retrieved June 3, 2015. The service covers items that weigh 8 ounces (230 grams) or less, which usually cost no more than $10. Delivery will take four to eight business days from a new shipping hub in Florence, Kentucky, specifically stocked for the program dubbed Fulfillment by Amazon Small and Light.
The new feature illustrates the growing tension between Amazon and the many big and small brands that have become reliant on the site because of its dominance in e-commerce. Amazon is becoming a direct competitor for more sellers, raising questions around how the company's use of its marketplace sales data could potentially give it an unfair advantage over other brands and merchants.
Totally unique to our Music Store, Amazon.com offers a program called AutoRip that automatically makes the hard copy of AutoRip-eligible albums you’ve just purchased available on your Amazon.com Cloud Player. Now you can have the physical CDs or vinyl records for your own personal collection, and you can listen to your favorite songs wherever you can access your Cloud Player. Whether you’re ready to tune in to Coltrane or Sinatra, or indie bands like The Strokes, you can purchase AutoRip-ready vinyl and CDs so you don’t have to wait to listen to your favorite records.
For handmade-craft platform Etsy (NASDAQ:ETSY), Amazon presented an existential threat. Etsy went public in April 2015 at $16: shares closed the first day at $30, up 88%. From there, the stock simply fell apart. By the time Amazon launched Amazon Handmade in October, ETSY traded below its IPO price; it would close 2015 just above $8. Investors wanted no part of a money-losing business facing Amazon’s unlimited resources.