Amazon may not be able to ship you the aforementioned rich-people stuff, but it is filled with impossibly clever products everyone needs to own. Never again will you wrestle with your fitted sheet or struggle to find the correct lid for your travel mug. Suddenly, under-eye circles, spoiled wine, and pancake batter drips become a thing of the past. You can even effectively pee in the dark without turning the overhead light on. Classy life, right?
The feature could prove useful for when you don’t know the name of the product you’re looking at, as with shoes. That could turn visual search into a new form of word-of-mouth marketing where every time an owner shows off a product, they’re effectively erecting a billboard for it. Eventually, visual search could help users shop across language barriers.
The company launched amazon.com Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer, eBay. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called Sothebys.amazon.com, in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten and Newegg.