Amazon.com (NASDAQ:AMZN) is a fearsome competitor. No company has posted the growth that it has for so many years off such a large base. And no stock has been given so much leeway by investors. It’s remained on pretty much every list of best stocks to buy, and traded at huge valuations. That patience has allowed Amazon to trade near-term margins for long-term market share. Its reach has become so vast that it almost seems that there are no Amazon-proof stocks left.
“Amazon has access to data that nobody else has,” said James Thomson, a former Amazon executive who now works at Buy Box Experts, a consulting firm that advises companies on how to build their brands and sell products on Amazon. “I can’t just walk into a store and say, ‘Excuse me, did you look at this brand of cereal this morning and decide not to buy it?’ Amazon has that data. They know you looked at a brand and didn’t buy it and they’re not going to share that data with any other brands.”
Given all the benefits, there really aren't that many cons to an Amazon Prime membership that don't come around to the price. But that price keeps rising, and may be a hefty cost for shoppers if they don't frequently purchase items online. At $119 per year, it is worth examining how many benefits you will actually use with a membership to see if it is worth the expense.
Amazon’s expansion into apparel is one of the hottest topics in US retail—not least because many commentators link the ongoing woes of major department stores to shoppers shifting more of their apparel spending to Amazon Fashion. Yet hard data on Amazon’s share of the clothing and footwear markets is scarce, given the company’s limited disclosure on category sales.
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A.: Amazon Households allow two adults and up to four children to share digital Amazon content. Two adults in the same household can share a number of Amazon Prime benefits, including two-day shipping, streaming video and access to the Kindle Lending Library. To add yourself to — or remove yourself from — a household, follow the instructions on the Amazon website.
Amazon, land of 1 million things you need and 5 million options for each of them, has quickly become the one-stop shop for an insane amount of online purchases. For me, that's because they have a wide selection, carry most of the brands I want, list them at near the lowest or the lowest prices I've seen in price comparison research (with shipping in mind), and, last but absolutely not least, because I'm a Prime member and the internet has made me a glutton for instant gratification — something that 2-Day (or two-hour) shipping panders well to.
Close to two-thirds of Americans now say they've bought something on Amazon, according to a new NPR/Marist poll. That is 92 percent of America's online shoppers — which is to say, almost all of them. More than 40 percent say they buy something on Amazon once a month or more often. In fact, when people shop online, they're most likely to start on Amazon.