One key finding of our research is that Prime membership is the principal support for Amazon’s apparel expansion, as Prime members show a much higher tendency than the average consumer to buy apparel on the site. As we show below, Prime membership has trended strongly upward in the recent past. The inference must be that further growth in Prime membership will, in the near term at least, be the foundation on which Amazon will build greater share in the apparel category.
Amazon's rules state that you must be at least 13 years of age to sign up for an account. However, you must be 18 to make a purchase (since you'll need to input this data into your account before a purchase), unless you can obtain enough money in gift card funds to pay for the purchase or receive a gift card-debit card that has a major card company attached that you can input to pay for the entire purchase price.
Amazon product lines include several media (books, DVDs, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys & games.