"This is the best thing I've ever purchased on Amazon! They are blue-light-blocking, anti-glare glasses, which are super helpful for looking at a computer/phone screen all day long. I don't normally wear glasses, but I wanted to try them out before buying a pair from Felix Gray or Eyebuydirect.com. These are so cute and they actually work... plus they are $8.99! Can't beat it." — Madison Conley
So read this book with the understanding that Underhill is a pretty good anthropologically-trained note taker,whose observations have turned up several things of interest to the retailer, at the same time that he is a pathetically bad business consultant and would-be futurist, with a pathological need to self-promote and a very annoying prose style.
Amazon product lines include several media (books, DVDs, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys & games.