In March 2015 Amazon launched a new on-demand service, Amazon Home Services, aimed at offering homeowners a marketplace for professional services such as plumbing, electrical, audio/visual installation, and lawn services. The Home Services category designed to make finding a specialist easy by verifying that providers are properly licensed and insured for the job. Service is "Satisfaction Guaranteed" and offers a refund if you are not happy in the end. Additionally, reviews are verified so you know the reviewer actually paid for and used the services.
The best thing I bought was this front- and rear-facing light set for my bike. There are a ton of these on Amazon for a wide range of prices, so it can be hard to choose one. The Blitzu Gator is incredibly bright, offers a few brightness levels and flash patterns (plus steady light), and charges quickly. It detaches from its' mount easily so you can take it with you when you lock your bike up somewhere. The rear-facing light is tiny but surprisingly bright. — David Slotnick
Amazon registers very high shopper numbers for clothing and footwear: some 45.9% of all clothing and footwear shoppers we surveyed said that they had bought apparel on the site in the past 12 months. With regard to respondents’ current expectations, our survey findings suggest that Amazon Fashion’s total shopper numbers will increase modestly in the next 12 months, and that the number shoppers who are not Prime members could increase at a faster pace than the number of shoppers who are Prime members.
On top of 4-star, Amazon has expanded its retail presence beyond its Whole Foods purchase. Amazon opened its first bookstore in 2015 and now boasts over 15 Amazon Books locations throughout the U.S., with plans to open more. Furthermore, the e-commerce power runs four cashierless convenience store-style, Amazon-Go locations along with pop-up stores.
On April 28, 2015, Amazon announced its launch of Amazon Business. Amazon Business is a service that provides registered business owners with a consolidated platform for buying products and supplies from Amazon. Business users have access to shipping benefits, discounts on eligible products, purchase analytics, and price comparisons from different sellers.
Amazon has enhanced its competitive-pricing proposition and product ranges by hosting a large number of third-party sellers on its site. But a significant percentage of Amazon apparel shoppers—38.2%—prefers to buy directly from Amazon rather than from third-party sellers on the site. This is likely due in part to perceptions that third-party sellers offer less clarity with regard to shipping fees, returns charges and the right to return items.
Amazon released branded semiconductors to home equipment designers who are working on Internet-of-Things devices, WiFi routers and other smart home appliances. The chips come from Annapurna Labs, which Amazon purchased in 2015 for a rumored $350 million. On January 7, 2016, the company announced that its Alpine chipset was available for a wide range of applications.
"I have probably 50 pairs of shoes, and yes, I do actually wear most of them! I have a variety of shoe storage solutions at home, but this one is by far the best and least intrusive in my closet. It only takes up a few inches of hanging space but holds so many pairs. I can even double up on sandal storage where I have room for multiples." — Sally Kaplan
In April 2014, Amazon announced its Amazon Fire TV set-top box system, a device targeted to compete with such systems like Apple TV or Google's Chromecast device. The Amazon set-top box allows for streaming videos from sites like Amazon's own streaming service as well as others such as Netflix or Hulu. The device also supports voice search for movies, as well as gaming, which includes special versions of Minecraft, Asphalt 8, and The Walking Dead. Amazon announced the Fire TV Stick in October 2014. The device replicates much of the functionality of the Fire TV.