Brian Sheehan, who teaches advertising at Syracuse University, said Amazon's tactics are "fair game," at least until the U.S. regulators determine otherwise. While it's common for big-box retailers to launch private-label brands based on what sells best in their stores, Amazon could be viewed differently because of its size and level of influence, he said.
A.: Prime Now is an app for iOS and Android devices and a website that promises free delivery of select items within 2 hours. At the outset, the service is only available in select cities, including New York, Los Angeles, Seattle and Phoenix, but the program adds new cities on a regular basis. Just this month, Amazon expanded its Prime Now delivery to include Annapolis, Cleveland, Louisville, North/Central New Jersey, and Pittsburgh as well as additional locations in the San Francisco Bay Area.
Amazon majorly offers two plans in their marketplaces - Prime Photos and Unlimited Storage. The Prime Photos plan offers unlimited storage for photos and RAW files, and a 5 gigabytes of storage for videos and other files, whereas Unlimited Storage plan, intended for non-business customer sections, offers unlimited storage for photos, videos, documents, and files in other formats.
In October 2016, Amazon Music released a music streaming service called "Amazon Music Unlimited." Unlike Prime Music with its somewhat limited catalog, this stand-alone music streaming service has "tens of millions" of songs and is intended to compete with music streaming leaders such as Spotify and Pandora Radio. It has a similar price structure, albeit with a $2/month discount for Amazon Prime members.
Amazon product lines include several media (books, DVDs, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys & games.