A.: Yes. Amazon recently began experimenting with making some purchases eligible only Prime members. For instance, popular video games such as FIFA 16 can only be purchased from Amazon if you're a Prime subscriber. Similarly, earlier this year when Amazon restocked its Nintendo Switch inventory, the console was only available for Prime members. This may be a sign of things to come where Amazon becomes more like Costco or Walmart, requiring membership before you can shop.
On the surface, the move into the private label business (in which goods are sold under the retailer’s name rather than that of an outside vendor) appears to be a deft move by Amazon. Analysts predict that nearly half of all online shopping in the United States will be conducted on Amazon’s platform in the next couple of years. That creates a massive opportunity for Amazon to more than double revenue from its in-house brands to $25 billion in the next four years, according to analysts at SunTrust Robinson Humphrey. That’s the equivalent of all of Macy’s revenue last year.
Promising review: "As a clumsy person (like, get-kicked-out-of-stores-because-you've-accidentally-knocked-over-two-displays-while-trying-to-pick-up-the-original-display-you-knocked-over clumsy) who loves nail painting, this has been a gift sent down from Cedric Diggory himself. I love this thing! I haven't been able to spill nail polish once, and that is a feat and a miracle. Even if you're not ultra-clumsy, it's just a convenient helper when nail painting." —JL Dice
However, once he runs out of facts a couple of chapters into the book, Underhill pads the rest of the book out with opinions, and this is where the problems begin. While he may be an excellent observer, Underhill is a poor business analyst. He doesn't understand the dynamics of many of the businesses he comments on. Many of his suggestions are embarassingly ignorant of the realities behind the businesses he discuss, or, worse, suggest--as if he invented the concepts-- that companies should do things that they have already been doing for years.
In December 2016, the first Amazon Go store was opened to Amazon employees in Seattle. The 1,800 sq ft store uses a variety of sensors and automatically charges a shopper's Amazon account when they walk out of the store. It stocks ready-made meals and meal boxes; in addition to a full grocery store. The store was planned to open for the general public in early 2017 but it has not done so due to issues with the technology tracking over twenty people at one time. The store opened to the public on January 22, 2018.
Amazon's answer to Apple Music, Spotify and the like gives you access to "tens of millions" of songs -- far more than you get from Prime Music. If you already have a Prime subscription, Music Unlimited costs $7.99 per month -- a few dollars less than the competition charges. However, a family plan makes it $14.99 per month whether you're a Prime subscriber or not, and that doesn't represent any savings over the competition. Indeed, you might want to investigate whether Amazon Music Unlimited is good deal for you before adding it to your account.
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Amazon Prime membership in Germany, the United Kingdom, India, and the United States also provides Amazon Video, the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date.