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Your appreciation of Denis Villeneuve’s Arrival will hinge on how well you like being led astray. It’s both the full embodiment of Villeneuve’s approach to cinema and a marvelous, absorptive piece of science fiction, a two hour sleight-of-hand stunt that’s best experienced with as little foreknowledge of its plot as possible. Fundamentally, it’s about the day aliens make landfall on Earth, and all the days that come after—which, to sum up the collective human response in a word, are mayhem. You can engage with Arrival for its text, which is powerful, striking, emotive and, most of all, abidingly compassionate. You can also engage with it for its subtext, should you actually look for it. This is a robust but delicate work captured in stunning, calculated detail by cinematographer Bradford Young, and guided by Amy Adams’ stellar work as Louise Banks, a brilliant linguist commissioned by the U.S. Army to figure out how the hell to communicate with our alien visitors. Adams is a chameleonic actress of immense talent, and Arrival lets her wear each of her various camouflages over the course of its duration. She sweats, she cries, she bleeds, she struggles, and so much more that can’t be said here without giving away the film’s most awesome treasures. She also represents humankind with more dignity and grace than any other modern actor possibly could. If aliens do ever land on Earth, maybe we should just send her to greet them. —Andy Crump
For Amazon, those word searches by consumers allow it to put its private-label products in front of the consumer and make sure they appear quickly. In addition, Amazon has the emails of the consumers who performed searches on its site and can email them directly or use pop-up ads on other websites to direct those consumers back to Amazon’s marketplace.
They say, don't judge a book by its cover. Good tip for this one, because the cover promises this is a book about "Why we buy" and "the science of shopping" and that it has information about online shopping as well. The reality? This is more like "Feng Shui for Retail Stores" with basically all of the book being anecdotes about shops that had inappropriate arrangements of merchandise that kept people from buying as much as they might have. The lone chapter about the internet is a joke -- it's basically just the author complaining that he doesn't understand why anyone shops online, and offering a couple of very specific suggestions for how sites like Amazon and Apple Store can improve. No help at all if you are running anything but a physical retail shopping business.
Amazon’s retail presence has continued to grow with a diverse mix of outlets. The company now operates 17 brick-and-mortar bookstores, Amazon Fresh grocery pickup locations, pop-up stores it locates in shopping malls, and four Amazon Go grab-and-leave bodegas. In 2017, Amazon acquired the Whole Foods supermarket chain, which currently operates 470 locations.