In July 2010, Amazon announced that e-book sales for its Kindle reader outnumbered sales of hardcover books for the first time ever during the second quarter of 2010. Amazon claims that, during that period, 143 e-books were sold for every 100 hardcover books, including hardcovers for which there is no digital edition; and during late June and early July, sales rose to 180 digital books for every 100 hardcovers.
These findings are contrary to some commentators’ perceptions that the Amazon website does not provide a quality experience when it comes to shopping for fashion because the site was designed to sell specification purchases (such as books and electronics). Responses to our survey suggest that Amazon’s website does indeed deliver the experience apparel shoppers seek.
On top of 4-star, Amazon has expanded its retail presence beyond its Whole Foods purchase. Amazon opened its first bookstore in 2015 and now boasts over 15 Amazon Books locations throughout the U.S., with plans to open more. Furthermore, the e-commerce power runs four cashierless convenience store-style, Amazon-Go locations along with pop-up stores.
Amazon FreeTime Unlimited offers unlimited access to 13,000 kids' books, movies, TV shows, educational apps, and games. For Prime members it's $2.99/month for a single child or $6.99 for a family of up to four children. Parents can set controls like time limits and content filters, and personalize the experiences of each child profile. It's available on Fire Tablets (books, videos, apps), Kindle eReaders (books), and Android phones and tablets (books, videos).
Promising review: "I've been boiling various pasta noodles at least twice a week for over 25 years. When I first saw the Fasta Pasta microwave cooker demo video, I was a bit skeptical, but interested enough to purchase the product from Amazon. After using the product three times, I can honestly say that it not only cooks pasta very fast, but better, with less mess and energy, than boiling the noodles in a pot. Just follow the simple instructions and you will have perfectly cooked pasta without having to check it while cooking for readiness. I wish that this product had been invented years ago." —George Miller
Amazon appears to be on a journey from discount-driven apparel outlet to full-line fashion store distinguished by its own fashion ranges and greater collaboration with major brands. But our survey found that many shoppers do not see Amazon as a full-price retailer. In fact, almost half of Amazon apparel shoppers surveyed expect to always pay less than full price on the site.
This implies that growth in Prime membership will underpin Amazon’s expansion into clothing and footwear. However, Prime membership levels are already high in the US, suggesting that they could plateau in the coming years. Some 43% of those surveyed said that they already have a personal Prime membership and a further 21% said that they have access to Prime benefits through someone else in their household. So, Amazon may need to focus on driving up purchase frequency and average spend in order to support its market share gains.
Many, if not most, of Amazon's physical goods will be shipped to your door in two days -- provided you live in the contiguous US states (sorry, Hawaiians). What's especially remarkable about this is there's no minimum order: Even if you buy a $5 HDMI cable, it'll arrive in 48 hours. In fact, residents of some ZIP codes can enjoy same-day delivery at no extra charge, so as long as the order totals at least $35.
That said, SHOP stock does have some concerns, and in my opinion it’s not one of the best Amazon-proof stocks to buy on this list. I wrote earlier this month that investors should consider selling SHOP, even though I like the long-term story. Valuation is high, and this market remains uncomfortable in paying up even for high-growth plays. That said, Shopify does have plenty of room for growth, and I don’t expect Amazon to make much of a dent in its market share.
On April 28, 2015, Amazon announced its launch of Amazon Business. Amazon Business is a service that provides registered business owners with a consolidated platform for buying products and supplies from Amazon. Business users have access to shipping benefits, discounts on eligible products, purchase analytics, and price comparisons from different sellers.
Amazon Prime membership in Germany, the United Kingdom, India, and the United States also provides Amazon Video, the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date.