We present these figures with the caution that no research firm truly knows how much clothing and footwear is sold on Amazon. We also note that some research firms have enjoyed substantial media coverage on the back of estimates that have placed Amazon as one of the very largest retailers of apparel in the US. We further note the risk of a herding effect, whereby some research firms may be reluctant to estimate figures that vary susbtantially from those published by other firms and that are already in the public domain.
In August 2005, Amazon began selling products under its own private label, "Pinzon"; the trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods. In March 2007, the company applied to expand the trademark to cover a more diverse list of goods and to register a new design consisting of the "word PINZON in stylized letters with a notched letter "O" which appears at the "one o'clock" position". Coverage by the trademark grew to include items such as paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry. In September 2008, Amazon filed to have the name registered. USPTO has finished its review of the application, but Amazon has yet to receive an official registration for the name.
Just a few weeks earlier, The Capitol Forum, a Washington, D.C.-based news service that examines business and regulation, published a story arguing Amazon risked antitrust enforcement by the Trump administration for using its algorithms and platform to promote its own products over “those of merchants that are dependent on Amazon’s platform and with whom Amazon competes.”
With more than 100 million members worldwide, Amazon Prime gives customers access to streaming video, free shipping, Prime Day discounts, and a variety of other Amazon-specific services and deals for $119 per year. For many, the service is a no-brainer for the shipping perks alone, but there's a lot more to a Prime membership than free shipping and streaming services.
But with that awesome power comes...strange choices. For some of us, that one-click checkout button can lead to some unusual impulse buys. For others, it's all too easy to start browsing Amazon in a late-night haze, saying yes to things you'd ordinarily never consider you needed in your life. But now that you've got a five-pound bag of Skittles or a dedicated wall-mounted purse hanger in your life, you've got to make the most of it, right?
Amazon’s launch of several apparel private labels over the last couple of years is one sign that it is serious about growing its share of the fashion market. Our survey found that a significant number of Amazon Fashion shoppers have already bought something from one of its still-new private-label ranges and that even more shoppers are interested in trying those ranges:
A.: Amazon Prime Music is a streaming music service, similar to Spotify or Pandora. Users can choose albums or songs to stream, or allow Amazon to create a customized profile to suit their tastes and do it for them. Currently, the service offers more than two million songs, but its selection still pales in comparison to those of Spotify and Pandora. Amazon Prime members can also download these songs and listen to them online (as long as their Prime membership remains active). Its newer service, Music Unlimited, gives you access to "tens of millions" of songs and weekly new releases. If you own an Amazon Echo, you can pay $3.99/month for this service, but you'll only be able to stream on your Echo device. For $7.99/month, you'll be able to stream on all of your devices.