Just a few weeks earlier, The Capitol Forum, a Washington, D.C.-based news service that examines business and regulation, published a story arguing Amazon risked antitrust enforcement by the Trump administration for using its algorithms and platform to promote its own products over “those of merchants that are dependent on Amazon’s platform and with whom Amazon competes.”
They say, don't judge a book by its cover. Good tip for this one, because the cover promises this is a book about "Why we buy" and "the science of shopping" and that it has information about online shopping as well. The reality? This is more like "Feng Shui for Retail Stores" with basically all of the book being anecdotes about shops that had inappropriate arrangements of merchandise that kept people from buying as much as they might have. The lone chapter about the internet is a joke -- it's basically just the author complaining that he doesn't understand why anyone shops online, and offering a couple of very specific suggestions for how sites like Amazon and Apple Store can improve. No help at all if you are running anything but a physical retail shopping business.
The company launched amazon.com Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer, eBay. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called Sothebys.amazon.com, in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten and Newegg.