“I think there is a potential monopolization case against Amazon,” said Chris Sagers, an antitrust professor at the Cleveland-Marshall College of Law in Ohio. “The Amazon marketing people are geniuses. They’re brilliant,” Mr. Sagers said. “But if they are getting massive penetration in the market and preventing customers from buying products from their competitors? Well, it’s like they’re writing the plaintiff’s complaint for them.”
In August 2012, Amazon announced it would be adding a gaming department to its company titled Amazon Game Studios. Amazon stated that it would introduce "innovative, fun and well-crafted games" to consumers. According to the Amazon Game Studios website, the last game that was launched by the department was Amazon's first ever mobile game Air Patriots, released on November 1, 2012.
Weinswig further remarks, “Amazon has strengthened its North America revenue growth even in the face of much slower Prime membership expansion, as recorded by Prosper. This comes despite Prime driving Amazon’s sales, and it implies that each Prime customer is becoming increasingly valuable to Amazon. We’ll be watching closely to see whether the recently recorded leveling-off in membership rates feeds through to a slowing of Amazon’s progress in the US.”
As the foundation upon which the Amazon empire was built, there are a lot of perks you can get for books and reading with Prime. With Prime, you can borrow a plethora of magazines, books and other reading materials from the Kindle Owner's Lending Library. So if you've got a Kindle or mobile device handy, you have access to all these books and more. But if you don't have an actual Kindle handy in your home, Prime Reading allows you to borrow books, magazines and more and read them on other devices or through the Kindle app.
Sports brands such as Nike, Under Armour and Adidas are among the most-bought brands bought on Amazon. These brands’ presence across both clothing and footwear likely supports their leading positions—and, as we discuss later, footwear is a very popular category on Amazon Fashion. Lower-cost casualwear also ranks highly, as do underwear brands such as Hanes and Fruit of the Loom, implying that Amazon is popular for basics.
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Indeed, Amazon casts a long shadow over a number of industries. Grocery stocks plunged when the company acquired Whole Foods Market last year. Walgreens (NASDAQ:WBA) and CVS Health (NYSE:CVS) fell when the company acquired PillPack this summer, and an eventual entry by Amazon into the pharmacy space still hangs over the sector. The 2016 launch of Amazon Prints sent Shutterfly (NASDAQ:SFLY) down 12%.
Amazon Prime membership in Germany, the United Kingdom, India, and the United States also provides Amazon Video, the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date.