A meaningful 18.8% of Amazon apparel shoppers are interested in trying the retailer’s still-new private-label fashion ranges. Just 12% think that the website could be made easier to browse, indicating that the majority of the site’s apparel shoppers are satisified with the Amazon Fashion shopping experience. Younger consumers we surveyed registered higher-than-average responses to each of the statements below, reflecting a higher level of interest in trying new Amazon Fashion products and services.
The company launched amazon.com Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer, eBay. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called Sothebys.amazon.com, in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten and Newegg.