The main draw online shoppers cite is two-day shipping. Though most retailers now offer this perk, people continue to associate it with Amazon, which all but willed this cultural change into existence. Bezos had originally appalled Wall Street when he announced what promised to be a money-losing proposition of unlimited two-day shipping to get people to pay into a yearly "membership."
In October 2016, Amazon Music released a music streaming service called "Amazon Music Unlimited." Unlike Prime Music with its somewhat limited catalog, this stand-alone music streaming service has "tens of millions" of songs and is intended to compete with music streaming leaders such as Spotify and Pandora Radio. It has a similar price structure, albeit with a $2/month discount for Amazon Prime members.
In 2012, Amazon announced the launch of Vine.com for buying green products, including groceries, household items, and apparel. It is part of Quidsi, the company that Amazon bought in 2010 that also runs the sites Diapers.com (baby), Wag.com (pets), and YoYo.com (toys). Amazon also owns other e-commerce sites like Shopbop.com, Woot.com, and Zappos.com.