Estimates on Prime memberships have been the subject of much speculation, especially since the numbers also serve as a metric for Amazon’s whopping revenue stream. The math can be difficult to parse: It’s not quite as simple as multiplying the cost of a $119 annual membership by 100 million. Some members — students, for example — have options to pay less, while others pay more for a monthly subscription.
In August 2007, Amazon announced AmazonFresh, a grocery service offering perishable and nonperishable foods. Customers could have orders delivered to their homes at dawn or during a specified daytime window. Delivery was initially restricted to residents of Mercer Island, Washington, and was later expanded to several ZIP codes in Seattle proper. AmazonFresh also operated pick-up locations in the suburbs of Bellevue and Kirkland from summer 2007 through early 2008.