The main body of this report discusses our survey findings, question by question. We have also provided an appendix that aggregates various third-party research firms’ estimates of Amazon’s US apparel sales in order to give readers a more complete picture. First, though, we bring together data points from various questions in our survey as we discuss six major themes that emerged from our research.
That said, SHOP stock does have some concerns, and in my opinion it’s not one of the best Amazon-proof stocks to buy on this list. I wrote earlier this month that investors should consider selling SHOP, even though I like the long-term story. Valuation is high, and this market remains uncomfortable in paying up even for high-growth plays. That said, Shopify does have plenty of room for growth, and I don’t expect Amazon to make much of a dent in its market share.
Promising review: "As a clumsy person (like, get-kicked-out-of-stores-because-you've-accidentally-knocked-over-two-displays-while-trying-to-pick-up-the-original-display-you-knocked-over clumsy) who loves nail painting, this has been a gift sent down from Cedric Diggory himself. I love this thing! I haven't been able to spill nail polish once, and that is a feat and a miracle. Even if you're not ultra-clumsy, it's just a convenient helper when nail painting." —JL Dice
On the surface, the move into the private label business (in which goods are sold under the retailer’s name rather than that of an outside vendor) appears to be a deft move by Amazon. Analysts predict that nearly half of all online shopping in the United States will be conducted on Amazon’s platform in the next couple of years. That creates a massive opportunity for Amazon to more than double revenue from its in-house brands to $25 billion in the next four years, according to analysts at SunTrust Robinson Humphrey. That’s the equivalent of all of Macy’s revenue last year.
The company launched amazon.com Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer, eBay. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called Sothebys.amazon.com, in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten and Newegg.