Elena Ledoux is the founder of MommyGO, a company which makes natural energy products for busy moms that are sold on Amazon. “There is a lot of negative sentiment around Amazon's unfair advantage, which is justified,” says Ledoux, commenting on Amazon’s ability to drive more product reviews for its own stable of brands. “However, everyone forgets about a fair advantage that a product maker can have - to have a superior product. At the end of the day, you can be successful even with fewer reviews if your product is legitimately better.”
"This teeny tiny waffle maker is small but mighty. For those rare instances when I'm craving a waffle or two, this very small appliance easily gets the job done and stays out of the way when it's stored. It's very easy to use and clean; just plug in and wait for the light, add your batter and close the iron. To clean, wait for the iron to cool down, then wipe with a damp cloth and you're done." — Melanie Winer
iPhone Forever: Does not guarantee mo. payment amount, phone selection, or svc. plan rates. Upgrade after 12 payments as long as lease & early upgrade offered. Req. active line thru time of upgrade with min. 12 consecutive mo. svc. plan payments, new phone Lease Agreement, acct. in good standing, & give back of current eligible device in good & functional condition. After upgrade, remaining unbilled lease payments are waived. Upgrade does not incl. same generation model iPhone; must be next generation iPhone.
Even though I think he's more right than wrong, the whole Internet chapter comes across as a confused old guy muttering about how he doesn't get that new fangled rock music. He complains about how many review sites there are, for instance, and has no idea how much it can transform the shopping experience (and not just be a poor supplement). Worse, the book's entire premise is mostly about how you need observational data of real customers because they'll always do things you don't expect (can't argue there), but he HAS no data on this topic, so it's just not compelling. I can't help but think the whole chapter is just in there because 'we need something about teh intertubes'.
And of course all the bad examples are great fun to read (seniors crawling along floors trying to read labels on badly shelved medicine), as are the descriptions of how different groups shop (male vs female, old vs young, parents vs. single, etc.) The whole book is pretty much a commercial for Underhill's company, but it's still informative and fun reading.
The biggest thing that Amazon has to offer in November is intriguing new series, Homecoming. Homecoming comes from Mr. Robot creator Sam Esmail, stars Julia Roberts, and is based on a podcast. That's quite the trifecta of Interesting Things (TM). Other new Amazon original series include the less hyped but equally interesting Mirzapur, Inside Joke, and Patriot Season 2.
Sprint Unlimited Plus Plan: $70/mo. for line 1, $50/mo. for line 2 & $30/mo. for lines 3-5 with autopay. Non-Financed Promo: Up to 5 new lines on Unlimited Plus. Pay additional $10/mo/line after Financed device upgrade. Credits applied within 2 bills. Includes unlimited domestic calling, texting, 15GB LTE MHS, VPN & P2P & data. MHS reduced to 3G speeds after 15GB/mo. Third-party content/downloads are add’l charge. Plan not avail. for tablets or MBB devices. Select Int’l svcs are included for phone lines. See sprint.com/globalroaming. Subsidized devices incur an add'l. $25/mo. charge.
Good delivery system, reasonably priced, decent movie and tv show selection, but some of the original programming is mediocre ranging to so-bad-it’ll-set-your-teeth-on-edge bad, shows like Transparent or Mozart in the Jungle start off strong but quickly degenerate into the worst Showtime-like cheesy schmaltz of star pimping, tired old tropes taking the place of plots, and comic relief comprising little more than a parade of characters written solely as one walking quirk each, while others like The Man in the High Castle are just jarringly bad from the get-go, seemingly written by a committee who studied what tonal elements make up a dystopian setting and then assembled these elements while committing zero interiority to the show. Aesthetics and taste are not Jeff Bezos’ strong suits, apparently. But otherwise this is a fine service, just don’t accidentally step off into Amazon’s own focus group-driven attempts at film or television production and you’ll be fine.
One example is the entry zone at the front of the store - you'd think that's a prime location for signage, deals, brochures, etc. But when you're headed through the door into the store you see almost nothing and stop for almost nothing, and then (in America) you tend to drift to the right and then you're 'in' the store. If you put a store directory just inside the door, nobody uses it. Move it back a bit so you can find it once you're into the store and suddenly it's heavily utilized. He has hard observational data for all these, so they're compelling in addition to being fascinating.
In April 2014, Amazon announced its Amazon Fire TV set-top box system, a device targeted to compete with such systems like Apple TV or Google's Chromecast device. The Amazon set-top box allows for streaming videos from sites like Amazon's own streaming service as well as others such as Netflix or Hulu. The device also supports voice search for movies, as well as gaming, which includes special versions of Minecraft, Asphalt 8, and The Walking Dead. Amazon announced the Fire TV Stick in October 2014. The device replicates much of the functionality of the Fire TV.