In a similar vein, Amazon recently started promoting its private-label brands on the pages of competing brands. The complaint some brands made here is that Amazon is getting that advertising space ‘for free.’ But ad space on a highly trafficked site like Amazon is never free. By allocating that space to promote one of its own products, Amazon is by default forfeiting ad dollars from advertisers. Given Amazon’s booming advertising business and how profitable this new division is, Amazon would not be giving up valuable ad space lightly.
The Echo Link (above) is “designed to connect to a receiver or amplifier, with multiple digital and analog inputs and outputs for compatibility with your existing stereo equipment.” There are no mics built in here; instead, the Echo Link serves only to “let you control music selection, volume, and multi-room playback on your stereo with your Echo or the Alexa app.”
Amazon’s launch of several apparel private labels over the last couple of years is one sign that it is serious about growing its share of the fashion market. Our survey found that a significant number of Amazon Fashion shoppers have already bought something from one of its still-new private-label ranges and that even more shoppers are interested in trying those ranges:
In December 2015, Amazon stated that "tens of millions" of people were Amazon Prime members. Amazon Prime added 3 million members during the third week of December 2015. That month Amazon announced the creation of the Streaming Partners Program, a subscription service that provides Amazon Prime subscribers with additional streaming video services. Among the programming providers involved in the program are Showtime, Starz (with additional content from sister network Encore), Lifetime Movie Club (containing recent original movie titles from Lifetime Television and Lifetime Movie Network), Smithsonian Earth, and Qello Concerts.
Amazon Prime membership in Germany, the United Kingdom, India, and the United States also provides Amazon Video, the instant streaming of selected movies and TV shows at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners’ Lending Library, which allows users to borrow certain popular Kindle e-books for free reading on Kindle hardware, up to one book a month, with no due date.