The main body of this report discusses our survey findings, question by question. We have also provided an appendix that aggregates various third-party research firms’ estimates of Amazon’s US apparel sales in order to give readers a more complete picture. First, though, we bring together data points from various questions in our survey as we discuss six major themes that emerged from our research.
Our survey found that membership declines from the April 2018 peak spanned the income scale, although the greatest declines were among consumers in the $35,000–$74,999 income range. This is a demographic that has a near-average Prime penetration rate, meaning that the group does not exhibit the growth potential of lower-income households, which account for a smaller proportion of Prime members. But those in the $35,000–$74,999 income segment also do not have the financial security of those in higher-income households, which account for much higher-than-average subscription rates. So, these data may imply that those in the “squeezed middle” are canceling their Prime memberships at higher rates than those in other income groups, despite an apparently benign economic context.
Lease (Sprint Flex): Mo. amount excl. tax. Terms for all other customers will vary including amount due at signing & taxes/fees. Req. qualifying device & svc. plan. No equipment security deposit req. Upon completion of 18-mo. term, customer can continue to pay mo. lease amount, purch. or return device. Customer is responsible for insurance & repairs. Early termination of lease/svc.: Remaining lease pymt. will be due immed. & req. device return or pymt. of purch. option device price in lease.
A subscription service designed expressly for ages 3 to 12, FreeTime Unlimited curates kid-friendly apps, e-books, games, movies, TV shows and other content. It's compatible with Kindles, Fire tablets and the Fire TV, and it includes parental controls for things like setting time limits, adjusting content filters, and reviewing any photos taken with the tablet.
If you haven't heard of biltong, they're those thick, flavorful strips of air-dried meat that put stringy, chewy, and additive-packed beef jerky to shame. These peppery little slabs are made from grass-fed beef, air-dried for 14 days, and spiced with a blend of cayenne and chili powder to add some heat without overwhelming your palate. They’re also sugar-free, full of protein, and super simple to toss in your bag.
Snap refused to disclose any financial terms of the partnership. It could be earning a referral fee for each thing you buy from Amazon, or it could just be doing the legwork for free in exchange for added utility. A Snapchat spokesperson tells me the latter is the motivation (without ruling out the former), as Snapchat wants its camera to become the new cursor — your point of interface between the real and digital worlds.
Flight of the Conchords’ Jemaine Clement co-stars in and co-directs this clever mockumentary about the banal bummers of the afterlife, when vampires stop being polite and start getting real. As “documented” by a camera crew, Clement and collaborator Taika Waititi (Hunt for the Wilderpeople, Thor: Ragnarok) share a flat with fellow bloodsuckers who, when they aren’t bickering over dish duty and rent, are schooling a green new vamp—who in turn brings the centuries-old creatures into the technology age. The New Zealand-made horror-comedy is deeply self-aware, reveling in its silly practicalities: It’s tough to go clubbing when your undead identity requires that you be invited inside. When you’ve got nothing but time, the mundane becomes even more ridiculous, and Shadows’ way with the absurd is spot-on. (And that’s before we meet a pack of smug rivals who refuse to lower themselves to “swearwolves.”) What the genre- and cliché-bending film lacks in plot it more than makes up for in tongue-in-cheek charm. Who would’ve thought vampires were such dorks? —Amanda Schurr
If streaming apps aren’t enough to satisfy your video streaming needs, Amazon’s new Fire TV Recast will add OTA channels to the mix — and a DVR for recording them. It’s essentially a super-powered Slingbox designed for Amazon’s ecosystem, letting you “watch, record, and replay free over-the-air programming to any Fire TV, Echo Show, and on compatible Fire tablet and mobile devices.” You plug an antenna into it to get TV channels up and running; Amazon says it will help customers find the best place to put the Fire TV Recast for optimal channel reception during setup.
Gift-giving is a heartwarming endeavor that lets you show your loved ones how much you care about them and makes everyone feel warm and fuzzy. But you know what else it is? Expensive. Finding the best gifts under $25 can feel like a Herculean task when every time you flip a price tag over it gives you a mild heart attack. And finding gifts is a year-round thing — with birthdays, weddings, and holidays, there's rarely a time when you're not looking for something. That can also add up to a lot of money over time.
Human Flow isn’t about its creator, Ai Weiwei, but one of its key moments, occurring about a half an hour before its end, is pure Ai. On their tour of hotspots in our burgeoning global refugee crisis, the director and his crew stop at the U.S./Mexico border to capture footage and talk with locals living on the line of delineation separating the two countries. As the crew films, they are at one point interrupted by the arrival of an American yokel riding a four-wheeler. Whether he’s official or just some self-styled border patrolling vigilante is unclear, though his intent to intimidate the filmmakers is crystalline. Ai Weiwei, having spent the better part of the film’s two-hour running time demonstrating his unfailing grace alongside his bottomless compassion, scarcely reacts. He doesn’t even budge.
This new $24.99 product is exactly what the name suggests: it’s a plug that goes into an outlet and is compatible with Alexa. So you can tell Alexa to turn on or turn off whatever’s plugged into the Smart Plug from wherever you are. And it supports the automatic Wi-Fi setup mentioned above. Preorders kick off today, and the $24.99 Smart Plug will be available in October.
In August 2005, Amazon began selling products under its own private label, "Pinzon"; the trademark applications indicated that the label would be used for textiles, kitchen utensils, and other household goods. In March 2007, the company applied to expand the trademark to cover a more diverse list of goods and to register a new design consisting of the "word PINZON in stylized letters with a notched letter "O" which appears at the "one o'clock" position". Coverage by the trademark grew to include items such as paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry. In September 2008, Amazon filed to have the name registered. USPTO has finished its review of the application, but Amazon has yet to receive an official registration for the name.
In December 2015, Amazon stated that "tens of millions" of people are Amazon Prime members. Amazon Prime added 3 million members during the third week of December 2015. It was also during December that Amazon announced the creation of the Streaming Partners Program, an over-the-top subscription service that enables Amazon Prime subscribers to add additional streaming video services to their accounts. Among the programming providers involved in the program are Showtime, Starz (with additional content from sister network Encore), Lifetime Movie Club (containing recent original movie titles from Lifetime Television and Lifetime Movie Network), Smithsonian Earth, and Qello Concerts.