That said, SHOP stock does have some concerns, and in my opinion it’s not one of the best Amazon-proof stocks to buy on this list. I wrote earlier this month that investors should consider selling SHOP, even though I like the long-term story. Valuation is high, and this market remains uncomfortable in paying up even for high-growth plays. That said, Shopify does have plenty of room for growth, and I don’t expect Amazon to make much of a dent in its market share.
So read this book with the understanding that Underhill is a pretty good anthropologically-trained note taker,whose observations have turned up several things of interest to the retailer, at the same time that he is a pathetically bad business consultant and would-be futurist, with a pathological need to self-promote and a very annoying prose style.
In a voice test of various categories using the Amazon Echo devices last year, researchers at Bain & Co., found in categories in which Amazon offered a private-label product, Alexa recommended those products 17 percent of the time. Noting that the private label goods represent only about 2 percent of total volume sold, the Bain researchers said, “the online retailer clearly positions its own private labels favorably in voice shopping.”
After acquiring Whole Foods, Amazon immediately slashed the supermarket's prices on select food items. Mot recently, it announced that Prime members can enjoy exclusive savings at Whole Foods locations nationwide. In addition Prime members with an Amazon Rewards Visa Card can get 5 percent back on their Whole Foods purchases. (Non-Prime members will get 3 percent back). That's in addition to the 5 percent they already earn on Amazon.com purchases, 2 percent at restaurants, gas stations, and drugstores, and 1 percent back on all other purchases. Amazon also announced free 2-hour Whole Foods deliveries via the company's Prime Now service. Deliveries are available in select cities only.
In 2012, Amazon announced the launch of Vine.com for buying green products, including groceries, household items, and apparel. It is part of Quidsi, the company that Amazon bought in 2010 that also runs the sites Diapers.com (baby), Wag.com (pets), and YoYo.com (toys). Amazon also owns other e-commerce sites like Shopbop.com, Woot.com, and Zappos.com.