For example, Amazon has offered a luxury skin care box stocked with perfume, exfoliating gel, moisturizer, and skin serum samples for $19.99. You get to try out everything included in the box and also receive a $19.99 credit towards luxury beauty products sold by Amazon. So, if you like something in the box, you can use your credit towards a full-size version of the product or other similar items in that category.
And as far as American consumers go, Amazon's heft has not hurt the brand, which remains one of the most trusted. The NPR/Marist survey found a staggering 67 percent of American online shoppers say they have "quite a lot" or "a great deal" of trust in Amazon to protect their privacy and personal information, even though the majority of them had little to no such confidence in online retailers in general.
In April 2015, Amazon rolled out a new travel site called Amazon Destinations, which focuses on helping customers find "getaway destinations" within driving distance of their homes. Amazon Destinations featured hotel selections in three United States metro areas: L.A., New York and Seattle. Later that year, Amazon discontinued the service.
Jeff Bezos' cash cow has certainly become a staple of the online marketplace. Amazon's (AMZN) market cap is currently around $1 trillion - one of the highest among the FANG giants (which include Netflix (NFLX) , Alphabet (GOOG) and Facebook (FB) ). And with over 100 million Amazon Prime members around the world, it seems as though Prime is showing no signs of stopping its global takeover. In fact, according to Bloomberg this week, the average Amazon Prime member spends over $1,400 per year.
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Amazon appears to be on a journey from discount-driven apparel outlet to full-line fashion store distinguished by its own fashion ranges and greater collaboration with major brands. But our survey found that many shoppers do not see Amazon as a full-price retailer. In fact, almost half of Amazon apparel shoppers surveyed expect to always pay less than full price on the site.
There’s a lot of nut butters out there, but we found that this little guy not only tastes the best, it’s also one of the most filling on the market (i.e., you won’t be left dreaming of grape jelly and white bread). The density of healthy fats takes care of the stomach grumbling, while the four simple ingredients—macadamia nuts, coconut, cashews, and Himalayan sea salt—take care of your taste buds and fuel your body with oleic acid, minerals, and B vitamins.
In April 2014, Amazon announced its Amazon Fire TV set-top box system, a device targeted to compete with such systems like Apple TV or Google's Chromecast device. The Amazon set-top box allows for streaming videos from sites like Amazon's own streaming service as well as others such as Netflix or Hulu. The device also supports voice search for movies, as well as gaming, which includes special versions of Minecraft, Asphalt 8, and The Walking Dead. Amazon announced the Fire TV Stick in October 2014. The device replicates much of the functionality of the Fire TV.
The company launched amazon.com Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer, eBay. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called Sothebys.amazon.com, in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten and Newegg.