Amazon probably isn’t the only reason Netflix (NASDAQ:NFLX) is spending $13 billion on content this year — but it’s one of the biggest reasons. The goal of Netflix’s content strategy is clear. Netflix wants to give subscribers everything they want — and more content they perhaps didn’t even know they wanted. That will drive subscriber growth and cement Netflix’s dominance in the space. From there, Amazon, Disney (NYSE:DIS), Facebook (NASDAQ:FB), and everyone else can play for second.
Another potential growth area for Amazon is it advertising business. The company is expected to grab 4.1% of the total domestic digital ad spend this year to move into third-place behind Google (GOOGL - Free Report) and Facebook (FB - Free Report) , according to an eMarketer report. Amazon only claims a tiny percentage of ad dollars compared to its peers, but the e-commerce firm is projected to see its share of U.S. digital ad spending climb to 7% by 2020 to hit $10.92 billion.
In December 2014, Amazon announced that as a benefit to Prime members located in parts of Manhattan and New York City the capability to get products delivered to them within one hour for a fee of $7.99, or within two hours for no additional fee. As of 2014, 25,000 daily essential products were available with this delivery service. In February 2015, the service was extended to include all of Manhattan. By mid-2016, it had been expanded in the United States to include parts of Chicago, Miami, Baltimore, Seattle, Dallas, Atlanta, Austin, Nashville, Portland, San Antonio, and Tampa. Outside of the United States, it has expanded to parts of the United Kingdom, Italy, Germany, France, Spain, Japan, and Singapore. To meet the on-demand needs of Prime Now, Amazon further launched Amazon Flex, a platform for independent contractors to provide delivery services.
Amazon has actively used Vine Voices to help introduce its private label brands. An analysis of more than 1,600 products across ten of Amazon’s private-label brands, including AmazonBasics, Amazon Essentials, Mama Bear, Pinzon, Goodthreads, and others, showed that about half had Vine reviews. Of those 835 products, more than half of the first 30 reviews were from the Vine program, according to ReviewMeta.com, an online tool that helps customers identify inauthentic reviews.
On July 15, 2015, to commemorate its 20th birthday, Amazon celebrated "Amazon Prime Day", which Amazon announced would feature deals for prime members that rivaled those on Black Friday. Also that month Amazon Prime announced that it would be signing Jeremy Clarkson, Richard Hammond, and James May, formerly of BBC's Top Gear, to begin working on The Grand Tour, due to be released in 2016. On July 13, 2016, Amazon Prime said customers placed 60 percent more orders worldwide on "Prime Day".
On top of 4-star, Amazon has expanded its retail presence beyond its Whole Foods purchase. Amazon opened its first bookstore in 2015 and now boasts over 15 Amazon Books locations throughout the U.S., with plans to open more. Furthermore, the e-commerce power runs four cashierless convenience store-style, Amazon-Go locations along with pop-up stores.
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On April 28, 2015, Amazon announced its launch of Amazon Business. Amazon Business is a service that provides registered business owners with a consolidated platform for buying products and supplies from Amazon. Business users have access to shipping benefits, discounts on eligible products, purchase analytics, and price comparisons from different sellers.
Amazon’s expansion into apparel is one of the hottest topics in US retail—not least because many commentators link the ongoing woes of major department stores to shoppers shifting more of their apparel spending to Amazon Fashion. Yet hard data on Amazon’s share of the clothing and footwear markets is scarce, given the company’s limited disclosure on category sales.
Who says dessert can’t be keto-friendly? This sugar- and sugar alcohol-free treat is made from 100-percent stone-ground South American cocoa beans and sweetened with monk fruit and non-GMO soluble vegetable fiber, making it both low in carbs (just three net grams per ounce) and melt-in-your-mouth creamy. Throw in a handful of earthy, buttery almonds for good measure and you’ve got something that’ll appease your sweet tooth without ruining your diet.
In April, Bezos announced that Prime membership had exceeded 100 million paid members worldwide. Bezos unveiled the figure in his annual shareholder letter — published since 1997 and widely considered a must-read among executives and business leaders around the globe — and noted that in 2017, Prime gained more new members than in any previous year. By comparison, Netflix at the time had 125 million subscribers.
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To find out which retailers have lost spending to Amazon, we asked respondents if they now spend more of their apparel budget on Amazon than they did about three years ago (this includes if they started shopping for apparel on Amazon in that time). We then asked those shoppers who had increased their apparel spending on Amazon which retailers they had switched some or all of their spending from.
Well, don’t let the price of showing you care turn you into a grouch on special occasions. There are indeed cool gifts ideas out there that won’t cost a fortune, or leave you paying off your debt into old age. We’ve put together a list of great gifts that are not only fun but practical and clever, too — like hats that have earphones inside them, candles that work as body lotion, or slippers that heat up in the microwave. Take a look through this gallery of affordable gift ideas and save your energy for spending time with the people you care about. That is the point after all, right?