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Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
Amazon is still by far the biggest cloud computing firm, with its high-margin AWS business jumping 49% to $6.12 billion in the second quarter. Amazon held the top spot in terms of market share at 34%, which came in well-above second-place Microsoft’s (MSFT - Free Report) 14%, IBM’s (IBM - Free Report) 8%, Google’s 6%, and Alibaba’s (BABA - Free Report) 4%, according to Synergy Research Group.
For Amazon, those word searches by consumers allow it to put its private-label products in front of the consumer and make sure they appear quickly. In addition, Amazon has the emails of the consumers who performed searches on its site and can email them directly or use pop-up ads on other websites to direct those consumers back to Amazon’s marketplace.
eBay lets you put items items you own up for auction to the highest bidder, which will attract many shoppers who are looking for used, unique, or hard-to-find items. However, the marketplace is also great for offering items at fixed prices. In fact, contrary to what you might think, 86% of eBay's Gross Merchandise Volume is from items sold at a fixed price and 80% of the items sold on the platform are new, not used.
On February 6, 2014, Amazon confirmed the acquisition of the gaming company Double Helix Games without any indication of the financial terms. The 75 Double Helix employees were to become Amazon employees and their Orange County, California, headquarters was to remain their operating base. Amazon informed the TechCrunch media company that it "acquired Double Helix as part of our [Amazon's] ongoing commitment to build innovative games for customers" and confirmed that Double Helix's current game roster and other future developments will receive support following the acquisition.
Amazon discloses few metrics on its performance in apparel. Since one indicator of that is number of shoppers, we asked survey respondents who had bought clothing or footwear in the past 12 months if they had bought apparel on Amazon during that time. We also asked apparel shoppers if they think they are likely to buy clothing or footwear on Amazon in the next 12 months. Respondents were required to choose either “yes,” “no” or “cannot remember” (“don’t know” for the next-12-months question) as their answer.
Promising review: "Bob Ross on socks? What more could a junior in high school want? My son is now the coolest kid to ever have walked his school's halls, and he does so in such style. The fit is perfect, not too tall and not too short when pulled up his calves while also wearing shorts and a T-shirt with every Bob Ross paint color listed, and he's 6'4". Told you he's cool. He's almost too cool for school. —Appollina
In a similar vein, Amazon recently started promoting its private-label brands on the pages of competing brands. The complaint some brands made here is that Amazon is getting that advertising space ‘for free.’ But ad space on a highly trafficked site like Amazon is never free. By allocating that space to promote one of its own products, Amazon is by default forfeiting ad dollars from advertisers. Given Amazon’s booming advertising business and how profitable this new division is, Amazon would not be giving up valuable ad space lightly.
Amazon Vine is also available to non-Amazon brands, but, specifics around how the program works are difficult to determine because Amazon doesn’t make it public. But many analysts say it is fairly expensive to participate, saying it can cost manufacturers as much as $5,000 to obtain reviews for one product, along with the cost of giving the product away. (The money to participate goes to Amazon; the Vine reviewers receive no compensation beyond the free product.)
With more than 100 million members worldwide, Amazon Prime gives customers access to streaming video, free shipping, Prime Day discounts, and a variety of other Amazon-specific services and deals for $119 per year. For many, the service is a no-brainer for the shipping perks alone, but there's a lot more to a Prime membership than free shipping and streaming services.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
If streaming apps aren’t enough to satisfy your video streaming needs, Amazon’s new Fire TV Recast will add OTA channels to the mix — and a DVR for recording them. It’s essentially a super-powered Slingbox designed for Amazon’s ecosystem, letting you “watch, record, and replay free over-the-air programming to any Fire TV, Echo Show, and on compatible Fire tablet and mobile devices.” You plug an antenna into it to get TV channels up and running; Amazon says it will help customers find the best place to put the Fire TV Recast for optimal channel reception during setup.
In March 2006, Amazon launched an online storage service called Amazon Simple Storage Service (Amazon S3). An unlimited number of data objects, from 1 byte to 5 terabytes in size, can be stored in S3 and distributed via HTTP or BitTorrent. The service charges monthly fees for data stored and transferred. In 2006, Amazon introduced Amazon Simple Queue Service (Amazon SQS), a distributed queue messaging service, and product wikis (later folded into Amapedia) and discussion forums for certain products using guidelines that follow standard message board conventions.
Is it just us, or are housewarming gifts the most daunting Major Life Event gifts to buy? Presents for graduations or weddings or baby showers always seem to be easier to find, perhaps because the recipients are very clearly entering new stages that typically require something they don't currently own. Housewarmings aren't so straightforward. Your friend moving into her first-ever apartment is cause for a housewarming gift, but so is the time she moves into her tenth home. (What the heck do you get for her then?!) In an effort to make the shopping process less fraught, we've created a couple rules: 1. Go general, but still functional. Everyone appreciates a good wooden spoon, for example. 2. Only shop on Amazon. The site has everything, including glorious two-day shipping.
Given all the benefits, there really aren't that many cons to an Amazon Prime membership that don't come around to the price. But that price keeps rising, and may be a hefty cost for shoppers if they don't frequently purchase items online. At $119 per year, it is worth examining how many benefits you will actually use with a membership to see if it is worth the expense.
Still, with Oscar picks like Moonlight, Manchester by the Sea, The Florida Project and Lady Bird flanking critical darlings like The Handmaiden and a handful of our picks for the best movies of 2017, like Good Time, The Lost City of Z, It Comes At Night, Brawl in Cell Block 99 and A Ghost Story, Amazon Prime is proving to have an eclectic collection of stuff you won’t be able to find anywhere else. Like last month, Prime hasn’t lost much at all in October, though The Witch went over to Netflix, leaving plenty of horror flicks to satiate this month’s seasonal needs. Also now available: the X-rated version of Paul Verhoeven’s mighty Robocop, one of the best movies ever made about Detroit and also about a robot cop.
"Can't say enough great things about this cast iron skillet. It heats evenly and consistently on the stove top, and has zero issues with tossing it directly in the oven or broiler. I use it for roasted chicken, bacon, roasted potatoes, frittatas, eggs, steak, and sauteing veggies. It's also super easy to clean, which is something that scares people away from cooking with cast iron. It's also on Prime." — Stephanie Asymkos
Amazon Cash (in the United States and Canada) and Amazon Top Up (in the United Kingdom) are services allowing Amazon shoppers to add money to their Amazon account at a physical retail store. The service, launched in April 2017, allows users to add between $5 and $500 (£5 and £250) to their accounts by paying with cash at a participating retailer, who scans a barcode linked to a customer's Amazon account. Users can present the app on paper, on the Amazon app, or as a text message sent by the Amazon website. Participating retailers in the United States include 7-Eleven, CVS Pharmacy, and GameStop. In Canada, reloads can only be made at Canada Post post offices. In the United Kingdom, reloads can only be made at PayPoint locations.
Amazon majorly offers two plans in their marketplaces - Prime Photos and Unlimited Storage. The Prime Photos plan offers unlimited storage for photos and RAW files, and a 5 gigabytes of storage for videos and other files, whereas Unlimited Storage plan, intended for non-business customer sections, offers unlimited storage for photos, videos, documents, and files in other formats.