"Many of us have filtered water pitchers in our fridges, but if you're anything like me, yours is probably still a holdover from your college days. There's nothing wrong with that, but I upgraded to a larger, more efficient model and haven't looked back. Not only am I refilling this container less often, it's encouraging me to drink more water since there's always some left." — Brandt Ranj
Given all the benefits, there really aren't that many cons to an Amazon Prime membership that don't come around to the price. But that price keeps rising, and may be a hefty cost for shoppers if they don't frequently purchase items online. At $119 per year, it is worth examining how many benefits you will actually use with a membership to see if it is worth the expense.
For handmade-craft platform Etsy (NASDAQ:ETSY), Amazon presented an existential threat. Etsy went public in April 2015 at $16: shares closed the first day at $30, up 88%. From there, the stock simply fell apart. By the time Amazon launched Amazon Handmade in October, ETSY traded below its IPO price; it would close 2015 just above $8. Investors wanted no part of a money-losing business facing Amazon’s unlimited resources.
A.: Amazon Prime Music is a streaming music service, similar to Spotify or Pandora. Users can choose albums or songs to stream, or allow Amazon to create a customized profile to suit their tastes and do it for them. Currently, the service offers more than two million songs, but its selection still pales in comparison to those of Spotify and Pandora. Amazon Prime members can also download these songs and listen to them online (as long as their Prime membership remains active). Its newer service, Music Unlimited, gives you access to "tens of millions" of songs and weekly new releases. If you own an Amazon Echo, you can pay $3.99/month for this service, but you'll only be able to stream on your Echo device. For $7.99/month, you'll be able to stream on all of your devices.
Need a last minute gift? Can’t get out of the house? Realize you forgot to pick up something? With FREE Two-Day Shipping and more from Amazon Prime, your shopping problems are solved. You get unlimited deliveries with no minimum order size, and with millions of eligible items, the options are practically limitless. When shipping to select metro areas, Prime members also get FREE Same-Day Delivery on over a million items and FREE 2-hour delivery with Prime Now on daily essentials and groceries. With FREE release-date delivery on eligible pre-order items, you can enjoy highly anticipated books, movies, and video games as soon as possible.
The first four parts of this book are absolutely fascinating. It's an in depth look at the psychology of shopping and it is exactly what the title promises. Underhill's company gets paid to spy on people in stores and see what they're doing wrong and right. The gems in this book are the anecdotes and the specific revelations about how any obstacle you put in the way of a shopper drops your sales figures. Any way you can make life easier raises your sales. This all seems sort of obvious, but most people running the businesses don't think it through.
Another potential growth area for Amazon is it advertising business. The company is expected to grab 4.1% of the total domestic digital ad spend this year to move into third-place behind Google (GOOGL - Free Report) and Facebook (FB - Free Report) , according to an eMarketer report. Amazon only claims a tiny percentage of ad dollars compared to its peers, but the e-commerce firm is projected to see its share of U.S. digital ad spending climb to 7% by 2020 to hit $10.92 billion.
The company launched amazon.com Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer, eBay. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called Sothebys.amazon.com, in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten and Newegg.