Our survey confirmed that Walmart was the most-shopped retailer for clothing and footwear over the past 12 months. Amazon is neck and neck with Target as America’s second-most-shopped retailer for clothing and footwear. That does not directly imply that Amazon is America’s second-biggest apparel retailer by sales, however, as shoppers’ average spend and frequency of purchase both factor into this metric.
Even though I think he's more right than wrong, the whole Internet chapter comes across as a confused old guy muttering about how he doesn't get that new fangled rock music. He complains about how many review sites there are, for instance, and has no idea how much it can transform the shopping experience (and not just be a poor supplement). Worse, the book's entire premise is mostly about how you need observational data of real customers because they'll always do things you don't expect (can't argue there), but he HAS no data on this topic, so it's just not compelling. I can't help but think the whole chapter is just in there because 'we need something about teh intertubes'.
Amazon appears to be on a journey from discount-driven apparel outlet to full-line fashion store distinguished by its own fashion ranges and greater collaboration with major brands. But our survey found that many shoppers do not see Amazon as a full-price retailer. In fact, almost half of Amazon apparel shoppers surveyed expect to always pay less than full price on the site.
Prime Music is a Spotify/Google Play Music competitor that offer a library of millions of songs to Amazon Prime members at no added cost. Amazon Prime members can stream and download music for free. Prime has a collection of over 2 million songs available for download without advertisements. Consumers who need a larger music library can subscribe to Amazon Music Unlimited with over 10 million songs for $7.99 and $9.99 for non-Prime members.
“I think, effectively, you have a company that has conspired with about a billion consumers and technology to destroy brands,” argued Scott Galloway, a founder of business research firm now called Gartner L2 and a professor of marketing at New York University Stern School of Business, in a presentation last year. “Their attitude is that brands have, for a long time, earned an unearned price premium that screws consumers.”
Beginning with cinema’s most obvious dick joke and ending on the its two directors burning everything, including its anti-hero, to the ground, the sequel to Crank is as much of a mindfuck as its predecessor, but beholden to absolutely nothing but the unfiltered expunging of their most loathsome impulses on behalf of directors Mark Neveldine and Brian Taylor, two unrepentant dude-bros who, considering the movies they made together, seem to have parted ways, perhaps on bad terms or perhaps because the two grown men who made Gamer and Ghost Rider 2 just had nowhere left to go together. Like any good follow-up, Crank 2 is everything that Crank was, but launched irretrievably down a hellish K-hole, amping up all the public sex, murder, violence, gratuitous nudity, nihilism and genre-bending fuck-all spirit that made the first such a potential point of cult fascination. Here, Jason Statham’s Chev Chelios has transformed into full-on superhero—minus the “hero” connotation—an invulnerable, inhuman cyborg who must regularly pump enough electricity into his body to kill a herd of elephants just to keep his battery-powered heart beating as he chases after the Chinese mobsters who stole his original God-given ticker and (almost) the big ole monster between his legs. There is nothing subtle about Crank 2; there is only submission. —Dom Sinacola
So read this book with the understanding that Underhill is a pretty good anthropologically-trained note taker,whose observations have turned up several things of interest to the retailer, at the same time that he is a pathetically bad business consultant and would-be futurist, with a pathological need to self-promote and a very annoying prose style.
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Amazon discloses few metrics on its performance in apparel. Since one indicator of that is number of shoppers, we asked survey respondents who had bought clothing or footwear in the past 12 months if they had bought apparel on Amazon during that time. We also asked apparel shoppers if they think they are likely to buy clothing or footwear on Amazon in the next 12 months. Respondents were required to choose either “yes,” “no” or “cannot remember” (“don’t know” for the next-12-months question) as their answer.