Amazon registers very high shopper numbers for clothing and footwear: some 45.9% of all clothing and footwear shoppers we surveyed said that they had bought apparel on the site in the past 12 months. With regard to respondents’ current expectations, our survey findings suggest that Amazon Fashion’s total shopper numbers will increase modestly in the next 12 months, and that the number shoppers who are not Prime members could increase at a faster pace than the number of shoppers who are Prime members.
Students can get a generous price break, however. Amazon Student accounts get many of the same Prime benefits, and it's free for the first six months. After that, you will need to subscribe to Prime, but at a 50 percent discount. During the six-month trial, students can get free shipping but will not be able to access streaming video and music, or borrow Kindle books. However, they will receive full Prime benefits if they choose to subscribe at the discounted price afterward. They'll also get access to exclusive deals, such as specials on video game pre-orders.
In August 2007, Amazon announced AmazonFresh, a grocery service offering perishable and nonperishable foods. Customers could have orders delivered to their homes at dawn or during a specified daytime window. Delivery was initially restricted to residents of Mercer Island, Washington, and was later expanded to several ZIP codes in Seattle proper. AmazonFresh also operated pick-up locations in the suburbs of Bellevue and Kirkland from summer 2007 through early 2008.