For handmade-craft platform Etsy (NASDAQ:ETSY), Amazon presented an existential threat. Etsy went public in April 2015 at $16: shares closed the first day at $30, up 88%. From there, the stock simply fell apart. By the time Amazon launched Amazon Handmade in October, ETSY traded below its IPO price; it would close 2015 just above $8. Investors wanted no part of a money-losing business facing Amazon’s unlimited resources.
Good delivery system, reasonably priced, decent movie and tv show selection, but some of the original programming is mediocre ranging to so-bad-it’ll-set-your-teeth-on-edge bad, shows like Transparent or Mozart in the Jungle start off strong but quickly degenerate into the worst Showtime-like cheesy schmaltz of star pimping, tired old tropes taking the place of plots, and comic relief comprising little more than a parade of characters written solely as one walking quirk each, while others like The Man in the High Castle are just jarringly bad from the get-go, seemingly written by a committee who studied what tonal elements make up a dystopian setting and then assembled these elements while committing zero interiority to the show. Aesthetics and taste are not Jeff Bezos’ strong suits, apparently. But otherwise this is a fine service, just don’t accidentally step off into Amazon’s own focus group-driven attempts at film or television production and you’ll be fine.
Amazon product lines include several media (books, DVDs, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys & games.