Nevertheless, our survey found that Amazon apparel shoppers are highly satisfied with the Amazon Fashion shopping experience. In fact, 65% cited the ease of browsing and searching Amazon Fashion as a reason for buying clothing or footwear on the site, ahead of factors such as choice and price. Moreover, only 12% of Amazon apparel shoppers said that they thought the site could be made easier to browse.
Weinswig further remarks, “Amazon has strengthened its North America revenue growth even in the face of much slower Prime membership expansion, as recorded by Prosper. This comes despite Prime driving Amazon’s sales, and it implies that each Prime customer is becoming increasingly valuable to Amazon. We’ll be watching closely to see whether the recently recorded leveling-off in membership rates feeds through to a slowing of Amazon’s progress in the US.”
Indeed, Amazon casts a long shadow over a number of industries. Grocery stocks plunged when the company acquired Whole Foods Market last year. Walgreens (NASDAQ:WBA) and CVS Health (NYSE:CVS) fell when the company acquired PillPack this summer, and an eventual entry by Amazon into the pharmacy space still hangs over the sector. The 2016 launch of Amazon Prints sent Shutterfly (NASDAQ:SFLY) down 12%.
Amazon's new Prime Reading feature differs from the Lending Library in a few key ways. First, it's not limited to Kindles: You can access the catalog of free e-books on phones, tablets and anything else capable of running a Kindle app. Second, the selection includes not only books, but also a rotating selection of magazines, comics, travel guides, Kindle Singles and more.
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The feature could prove useful for when you don’t know the name of the product you’re looking at, as with shoes. That could turn visual search into a new form of word-of-mouth marketing where every time an owner shows off a product, they’re effectively erecting a billboard for it. Eventually, visual search could help users shop across language barriers.
Around 2009, Amazon quietly entered the private label business by offering a handful of items under a new brand called AmazonBasics. Early offerings were the kinds of unglamorous products that consumers typically bought at their local hardware store: power cords and cables for electronics and, in particular, batteries — with prices roughly 30 percent lower than that of national brands like Energizer and Duracell.
In April, Amazon said more than 100 million people around the world pay for its Prime subscription, which in May went up to $119 from $99 a year in the U.S. The NPR/Marist poll found that among Americans, roughly 75 million online shoppers pay for Prime — plus another 35 million use someone else's account. Put together, almost two-thirds of American online shoppers are living inside the Amazon retail universe.
Another potential growth area for Amazon is it advertising business. The company is expected to grab 4.1% of the total domestic digital ad spend this year to move into third-place behind Google (GOOGL - Free Report) and Facebook (FB - Free Report) , according to an eMarketer report. Amazon only claims a tiny percentage of ad dollars compared to its peers, but the e-commerce firm is projected to see its share of U.S. digital ad spending climb to 7% by 2020 to hit $10.92 billion.