On July 15, 2015, to commemorate its 20th birthday, Amazon celebrated "Amazon Prime Day", which Amazon announced would feature deals for prime members that rivaled those on Black Friday. Also that month Amazon Prime announced that it would be signing Jeremy Clarkson, Richard Hammond, and James May, formerly of BBC's Top Gear, to begin working on The Grand Tour, due to be released in 2016. On July 13, 2016, Amazon Prime said customers placed 60 percent more orders worldwide on "Prime Day".
Promising review: "My oldest son put this game on his Christmas wishlist. Knowing nothing about it, I purchased it; I was overjoyed that he was asking for something that didn't require batteries or wasn't a video game. Now, I realize I'm going to be judged as a bad parent for purchasing this game and for not doing more research before giving it to my teenage son. I accept that. However, this game is so funny. My husband and I have played it with our son quite a few times and it made us all sit together and just laugh so hard that we snort and end up having some very interesting conversations. Yes, the game is politically incorrect and does have some sexual content, but so does everything on TV and on the internet these days. Anything that keeps my teenager talking to me and feeling comfortable speaking with us about odd or uncomfortable things is a win in my parenting handbook." —Chrysswen
In 2012, Amazon announced the launch of Vine.com for buying green products, including groceries, household items, and apparel. It is part of Quidsi, the company that Amazon bought in 2010 that also runs the sites Diapers.com (baby), Wag.com (pets), and YoYo.com (toys). Amazon also owns other e-commerce sites like Shopbop.com, Woot.com, and Zappos.com.