For Amazon, those word searches by consumers allow it to put its private-label products in front of the consumer and make sure they appear quickly. In addition, Amazon has the emails of the consumers who performed searches on its site and can email them directly or use pop-up ads on other websites to direct those consumers back to Amazon’s marketplace.
The best thing I bought was this front- and rear-facing light set for my bike. There are a ton of these on Amazon for a wide range of prices, so it can be hard to choose one. The Blitzu Gator is incredibly bright, offers a few brightness levels and flash patterns (plus steady light), and charges quickly. It detaches from its' mount easily so you can take it with you when you lock your bike up somewhere. The rear-facing light is tiny but surprisingly bright. — David Slotnick
Membership Sharing: Two adults living in the same household can create an Amazon Household to share certain Amazon Prime benefits. For more information, go to About Amazon Households. If you have a paid Prime membership under your personal account you can share your shipping benefits with your Amazon Business user account. Go to Amazon Prime and Business Accounts.
Deborah Weinswig, CEO and Founder of Coresight Research, weighs in, noting, “Consumers with Prime memberships are meaningfully more likely to buy nontraditional categories on Amazon. Prime members are naturally a self-selecting group of Amazon shoppers, because only regular customers would opt for a membership. But we think that once consumers become members, they see the value of buying types of products on the site that they may not traditionally associate with Amazon, such as groceries and clothing. That’s why Prime memberships are so important.”
With more than 100 million members worldwide, Amazon Prime gives customers access to streaming video, free shipping, Prime Day discounts, and a variety of other Amazon-specific services and deals for $119 per year. For many, the service is a no-brainer for the shipping perks alone, but there's a lot more to a Prime membership than free shipping and streaming services.
Amazon product lines include several media (books, DVDs, music CDs, videotapes, and software), apparel, baby products, consumer electronics, beauty products, gourmet food, groceries, health and personal-care items, industrial & scientific supplies, kitchen items, jewelry and watches, lawn and garden items, musical instruments, sporting goods, tools, automotive items and toys & games.