Students can also benefit from Amazon Prime. If you're a two- or four-year college student with a valid .edu email, you can get a free six-month trial of Amazon Prime Student, which gets you all of the benefits of Prime in addition to special student-specific deals and coupons. After your trial ends, Prime Student will cost you half the price of a regular Prime membership for up to four years or until you graduate, whichever comes first. You can also pay $6.49 per month with no obligation to continue your service.
Membership Sharing: Two adults living in the same household can create an Amazon Household to share certain Amazon Prime benefits. For more information, go to About Amazon Households. If you have a paid Prime membership under your personal account you can share your shipping benefits with your Amazon Business user account. Go to Amazon Prime and Business Accounts.
Sports brands such as Nike, Under Armour and Adidas are among the most-bought brands bought on Amazon. These brands’ presence across both clothing and footwear likely supports their leading positions—and, as we discuss later, footwear is a very popular category on Amazon Fashion. Lower-cost casualwear also ranks highly, as do underwear brands such as Hanes and Fruit of the Loom, implying that Amazon is popular for basics.
Prime members are responsible for pushing Amazon up the “most-shopped retailer” ranking. Among Prime members, Amazon is by far the leading retailer for clothing and footwear, as measured by number of shoppers. This is balanced out by Amazon ranking relatively low among those with no access to Prime: in fact, Amazon is just the seventh-most-popular retailer among those who do not subscribe to Prime.
Amazon's new Prime Reading feature differs from the Lending Library in a few key ways. First, it's not limited to Kindles: You can access the catalog of free e-books on phones, tablets and anything else capable of running a Kindle app. Second, the selection includes not only books, but also a rotating selection of magazines, comics, travel guides, Kindle Singles and more.
Even considering that the teams launching private-label brands at Amazon have unrestricted access to programs like Vine reviews, they are still “paying” for these perks. The Vine review program is not a fully automated process that runs in the background. It requires technical and human resources to manage thousands of Vine reviewers and product review requests from vendors. Amazon is matching reviewers with samples and shipping the samples out, managing customer service, and maintaining the infrastructure of the program. You can bet that there are heated internal battles for Vine review program privileges on new product launches, even if the internal team is not personally dropping hundreds or thousands of dollars on the activity like brands have to do.
The new feature illustrates the growing tension between Amazon and the many big and small brands that have become reliant on the site because of its dominance in e-commerce. Amazon is becoming a direct competitor for more sellers, raising questions around how the company's use of its marketplace sales data could potentially give it an unfair advantage over other brands and merchants.
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